Digital Signage Expo 2017 to Present “How to Accurately Measure Digital Signage ROI”


AtlantaDigital Signage Expo (DSE), the world’s largest international trade show and educational conference dedicated to digital displays, interactive technology and digital communications networks, announced today that Richard Ventura, Vice President of Business Development and Solutions for NEC Display Solutions, will present a session at DSE 2017 entitled, “How to Accurately Measure Digital Signage ROI.”

This general conference session is part the Digital Signage Fundamentals Seminar Program at DSE 2017 designed specifically for End Users, AV Professionals, Systems Integrators or anyone considering creating a digital communications network.

To be presented Thursday, March 30 at 2 p.m., this session will look at the stages in creating a financial analysis of a digital signage solution as well as what tools will be needed in order to best understand and analyze the findings. In the end, the goal will be to arm attendees with the tools needed to make their solutions successful.

Attendees will learn:

  • How to formulate an understanding of the tools needed to create an ROI/ROO of your digital signage system.
  • How to develop a step-by-step process to create an ROI/ROO understanding within an organization.
  • What to do when an ROI/ROO does not support a project.

“In the corporate world, it can be rather difficult to quantify ROI, so ROO or Return on Objective is the more important. ROO can be used at multiple levels of your digital signage strategy, from screen placement to content strategy and all the way to message strategy.” Jennifer Arani, Digital Signage Coordinator, Farmers Insurance Group

“In today’s marketplace, ROI is the most important metric for clients and agencies considering new digital out-of-home networks. Clients and agencies are scrutinizing every dollar spent to continually improve their media plans and deliver the best, most cost-efficient audience…” Scott Marden, Chief Marketing Officer, Captivate

To read why DSE Advisory Board members feel this to be an important topic, see

Registration for DSE’s Wednesday Fundamentals session “How to Accurately Measure Digital Signage ROI,” or any of the DSE 2017 educational conference seminars, which are sponsored by BroadSign International and are eligible for Digital Signage Expert Group (DSEG) certification renewal credits, is available online at

Attend two shows on the same trip – qualified GlobalShop 2017 attendees are welcome to tour the DSE 2017 show floor! Show badges are all that is required for entry to the DSE 2017 Exhibit Hall, Wednesday, March 29 and Thursday, March 30 from 10 a.m. to 5 p.m.

Mark your calendar now: DSE® 2017 is scheduled for March 28-31, 2017, with access to the Exhibit Hall March 29-30 at the Las Vegas Convention Center in Las Vegas. To reserve exhibit space, contact Andrea Varrone at (770) 817-5905. For more information, visit

You can follow DSE on Twitter (@DSExpo) or Facebook ( For all DSE 2017 updates, use #dse2017. For year-round news and information on digital signage, visit DSE’s Digital Signage Connection web portal at


About DSE

DSE, produced by Exponation LLC, is co-located with the Digital Content Show, and will be held at the Las Vegas Convention Center March 28-31, 2017 with access to the Exhibit Hall March 29-30. DSE is the world’s largest and longest-running conference and trade show exclusively dedicated to showcasing innovative digital communications and interactive technology solutions for customer- and employee-facing organizations. Launched in 2004, DSE was the first event for the digital signage market and has been a significant contributor to the growth of this fast-paced industry. Professional end-user attendance represents decision-makers from key industry categories such as retail, restaurant, healthcare, education, hospitality and transportation, as well as other key stakeholders, including advertising executives, brand marketers and systems integrators.

More than 200 exhibitors feature technology and services including hardware, software, network, delivery and content from around the globe. DSE also offers the largest and most diversified digital signage and digital out-of-home educational program anywhere in the world, with more than 125 educators and the largest variety of educational opportunities, including a live installation tour and structured curriculum leading to professional recertification in eight educational tracks. The 2017 program will be comprised of 12 pre- and post-show educational events, 40 general conference seminars, including a specialized keynote presentation for each educational track, as well as targeted 42 industry roundtable discussion groups and 28 free presentations staged in on-floor theaters.

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