Digital Signage Expo 2017 to Present “Best Practices for Outdoor Digital Signage”


AtlantaDigital Signage Expo (DSE), the world’s largest international trade show and educational conference dedicated to digital displays, interactive technology and digital communications networks, announced today that as part of its Digital Signage End Users Seminar Program at DSE 2017 designed specifically for End Users and applicable to any end user sector, will offer a session entitled, “Best Practices for Outdoor Digital Signage.”

On Wednesday, March 29 at 4 p.m., Brian McClimans, Vice President of Global Business Development for Peerless-AV, and Rodney Ward, Senior Director of Venue Technology for International Speedway Corporation, will co-present a session that will discuss the special considerations required for outdoor digital signage. The discussion will range from addressing content and communication goals to proper hardware selection and implementation through evaluation of IP ratings, seals, glass, optic bonding and polarization as well as how to substantiate investments in digital signage through long-term cost reductions.

Attendees will:

  • Discover the information needed to prioritize wish lists (i.e., ruggedness over nit ratings) to ensure proper performance and life span.
  • Learn how to best move forward with hardware selections by taking into consideration use-cases, safety, ADA compliance, and more.
  • Understand how to take into consideration both form and function to fulfill communication goals.

“Incorporating interactive technology at Daytona International Speedway has been a priority for us the last few years,” said Ward. “We are excited to share the success of this endeavor in working with Peerless-AV, the official outdoor display provider for the speedway, and showcase the best practices when considering outdoor digital signage. Our presentation will cover everything from hardware to implementation to content and we look forward to help other venues achieve similar results.”

Registration for DSE’s Wednesday General End User sector session “Best Practices for Outdoor Digital Signage,” or any of the DSE 2017 educational conference seminars, which are sponsored by BroadSign International and are eligible for Digital Signage Expert Group (DSEG) certification renewal credits, is available online at

Mark your calendar now: DSE® 2017 is scheduled for March 28-31, 2017, with access to the Exhibit Hall March 29-30 at the Las Vegas Convention Center in Las Vegas. To reserve exhibit space, contact Andrea Varrone at (770) 817-5905. For more information, visit

You can follow DSE on Twitter (@DSExpo) or Facebook ( For all DSE 2017 updates, use #dse2017. For year-round news and information on digital signage, visit DSE’s Digital Signage Connection web portal at


About DSE

DSE, produced by Exponation LLC, is co-located with the Digital Content Show, and will be held at the Las Vegas Convention Center March 28-31, 2017 with access to the Exhibit Hall March 29-30. DSE is the world’s largest and longest-running conference and trade show exclusively dedicated to showcasing innovative digital communications and interactive technology solutions for customer- and employee-facing organizations. Launched in 2004, DSE was the first event for the digital signage market and has been a significant contributor to the growth of this fast-paced industry. Professional end-user attendance represents decision-makers from key industry categories such as retail, restaurant, healthcare, education, hospitality and transportation, as well as other key stakeholders, including advertising executives, brand marketers and systems integrators.

More than 200 exhibitors feature technology and services including hardware, software, network, delivery and content from around the globe. DSE also offers the largest and most diversified digital signage and digital out-of-home educational program anywhere in the world, with more than 125 educators and the largest variety of educational opportunities, including a live installation tour and structured curriculum leading to professional recertification in eight educational tracks. The 2017 program will be comprised of pre- and post-show educational events, general conference seminars, as well as targeted industry roundtable discussion groups and free presentations staged in on-floor theaters.


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