Digital Signage Expo 2017 to Present “From Broadcast to 1-1: Effective Engagement Strategies for Interactive Signage”


AtlantaDigital Signage Expo (DSE), the world’s largest international trade show and educational conference dedicated to digital displays, interactive technology and digital communications networks, announced today that Paul Fleuranges, Vice President of Corporate Communications for the New York City Transit Authority, and Damian Gutierrez, Associate Partner for Intersection, will co-present a session at DSE 2017 entitled, “From Broadcast to 1-1: Effective Engagement Strategies for Interactive Signage.”

This general conference session is part of the Seminar Program at DSE 2017 designed specifically for digital out-of-home network operators, or any end-user managed on-premise advertising-based network.

To be presented Wednesday, March 29, at 4 p.m., this session will explore how companies can effectively use digital networks for mass communication as well as meaningful 1-1 engagements with customers and riders. Attendees will learn how:

  • To structure messages to be effective for massive groups, while staying relevant to individuals for deeper experiences, including managing airtime, screen-share, and attribution.
  • Marketers can effectively measure ROI on interactive signage campaigns, and how can those measurements be compared to mediums outside of OOH.
  • Companies can best manage digital display real estate to serve as both a broadcasting medium as well as to create meaningful 1-1 experiences.

“Working with our On-the-Go partners, we’ve been afforded a fantastic opportunity to use interactive technology in our subway system to provide information to our customers where they need it most, at the point of transit decision making,” said Fleuranges. “Whether that’s the ability to plan a trip, check elevator and escalator or service status or check for train arrivals, dynamic interactive digital signage has improved the way customers interact with our brand and how we provide information.”

Registration for DSE’s Wednesday DOOH Network Operators session “From Broadcast to 1-1: Effective Engagement Strategies for Interactive Signage,” or any of the DSE 2017 educational conference seminars, which are sponsored by BroadSign International and are eligible for Digital Signage Expert Group (DSEG) certification renewal credits, is available online at

Attend two shows on the same trip – Qualified GlobalShop 2017 attendees are welcome to tour the DSE 2017 show floor! Show badges are all that is required for entry to the DSE 2017 Exhibit Hall, Wednesday, March 29 and Thursday, March 30 from 10 a.m. to 5 p.m.

Mark your calendar now: DSE® 2017 is scheduled for March 28-31, 2017, with access to the Exhibit Hall March 29-30 at the Las Vegas Convention Center in Las Vegas. To reserve exhibit space, contact Andrea Varrone at (770) 817-5905. For more information, visit

You can follow DSE on Twitter (@DSExpo) or Facebook ( For all DSE 2017 updates, use #dse2017. For year-round news and information on digital signage, visit DSE’s Digital Signage Connection web portal at


About DSE

DSE, produced by Exponation LLC, is co-located with the Digital Content Show, and will be held at the Las Vegas Convention Center March 28-31, 2017 with access to the Exhibit Hall March 29-30. DSE is the world’s largest and longest-running conference and trade show exclusively dedicated to showcasing innovative digital communications and interactive technology solutions for customer- and employee-facing organizations. Launched in 2004, DSE was the first event for the digital signage market and has been a significant contributor to the growth of this fast-paced industry. Professional end-user attendance represents decision-makers from key industry categories such as retail, restaurant, healthcare, education, hospitality and transportation, as well as other key stakeholders, including advertising executives, brand marketers and systems integrators.

More than 200 exhibitors feature technology and services including hardware, software, network, delivery and content from around the globe. DSE also offers the largest and most diversified digital signage and digital out-of-home educational program anywhere in the world, with more than 125 educators and the largest variety of educational opportunities, including a live installation tour and structured curriculum leading to professional recertification in eight educational tracks. The 2017 program will be comprised of 12 pre- and post-show educational events, 40 general conference seminars, including a specialized keynote presentation for each educational track, as well as targeted 42 industry roundtable discussion groups and 28 free presentations staged in on-floor theaters.

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