Digital Signage Expo 2017 to Present “Creating a Wise Investment with Proper Planning”


AtlantaDigital Signage Expo (DSE), the world’s largest international trade show and educational conference dedicated to digital displays, interactive technology and digital communications networks, announced today that Jennifer Gillum, Digital Signage Specialist at West Virginia University, and Ron Santana, Manager of Digital Media Services for Towson University, will participate in a panel discussion at DSE 2017 entitled, “Creating a Wise Investment with Proper Planning.”

To be presented Thursday, March 30, at 9 a.m., this session will explore potential obstacles, including identifying the goals of the screens, where to place them, understanding which hardware and content management system will be needed as well as how to seamlessly integrate the additions into existing systems. Attendees will learn:

  • How to properly plan for a digital signage rollout or expansion
  • What factors to consider when building a case study
  • Who to involve ensuring all stakeholder perspectives are represented

DSE Advisory Board members reflected on past experiences and lessons learned the hard way, suggesting:

“One of the most common issues we see when a network has failed is the lack of proper planning and not fully understanding objectives.”

Jonathan Brawn, Principal, Brawn Consulting

“No matter how thoroughly and comprehensively you plan your network deployment, there will inevitably be something you didn’t anticipate.”

Margot Myers, Director of Global Marketing & Communications, The Platt Retail Institute

Registration for DSE’s Wednesday Higher Ed sector session “Creating a Wise Investment with Proper Planning,” or any of the DSE 2017 educational conference seminars, which are sponsored by BroadSign International and are eligible for Digital Signage Expert Group (DSEG) certification renewal credits, is available online at

Mark your calendar now: DSE® 2017 is scheduled for March 28-31, 2017, with access to the Exhibit Hall March 29-30 at the Las Vegas Convention Center in Las Vegas. To reserve exhibit space, contact Andrea Varrone at (770) 817-5905. For more information, visit

You can follow DSE on Twitter (@DSExpo) or Facebook ( For all DSE 2017 updates, use #dse2017. For year-round news and information on digital signage, visit DSE’s Digital Signage Connection web portal at


About DSE

DSE, produced by Exponation LLC, is co-located with the Digital Content Show, and will be held at the Las Vegas Convention Center March 28-31, 2017 with access to the Exhibit Hall March 29-30. DSE is the world’s largest and longest-running conference and trade show exclusively dedicated to showcasing innovative digital communications and interactive technology solutions for customer- and employee-facing organizations. Launched in 2004, DSE was the first event for the digital signage market and has been a significant contributor to the growth of this fast-paced industry. Professional end-user attendance represents decision-makers from key industry categories such as retail, restaurant, healthcare, education, hospitality and transportation, as well as other key stakeholders, including advertising executives, brand marketers and systems integrators.

More than 200 exhibitors feature technology and services including hardware, software, network, delivery and content from around the globe. DSE also offers the largest and most diversified digital signage and digital out-of-home educational program anywhere in the world, with more than 125 educators and the largest variety of educational opportunities, including a live installation tour and structured curriculum leading to professional recertification in eight educational tracks. The 2017 program will be comprised of pre- and post-show educational events, general conference seminars, as well as targeted industry roundtable discussion groups and free presentations staged in on-floor theaters.

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