Digital Signage Expo 2017 to Present “Practical Lessons Learned From a Digital Signage Network Overhaul”


AtlantaDigital Signage Expo (DSE), the world’s largest international trade show and educational conference dedicated to digital displays, interactive technology and digital communications networks, announced today that as part of its Digital Signage End Users Seminar Program at DSE 2017 will offer a session entitled, “Practical Lessons Learned From a Digital Signage Network Overhaul.”

On Thursday, March 30 at 9 a.m., Steven Schultz, Director of Information Technology for Jacksonville Aviation Authority and Colleen Hamilton, Principal of Art of Context, will co-present a session that will demonstrate how Jacksonville International Airport implemented a digital signage solution that unified displays for baggage, flight and gate information as well as screens for common-use ticket counters, advertising and wayfinding.

Attendees will learn to:

  • Identify and mitigate risk factors when rolling out a digital signage project for critical operations functions.
  • Identify areas where a unified approach to digital signage can minimize integration costs in the short-term and operation costs in the long-term.
  • Recognize how to organize a digital signage project to streamline the approval process.

“Technology in an airport environment can be very public, and carries to potential to go badly in a very public way, said Schultz. “Highly visible projects must be approached in a way to minimize risk, meet all stakeholder needs, and be highly supportable. JAA’s digital signage deployment specifically focused on these factors to create a fantastic traveler experience.”

Registration for DSE’s Wednesday General End User sector session “Practical Lessons Learned From a Digital Signage Network Overhaul,” or any of the DSE 2017 educational conference seminars, which are sponsored by BroadSign International and are eligible for Digital Signage Expert Group (DSEG) certification renewal credits, is available online at

Mark your calendar now: DSE® 2017 is scheduled for March 28-31, 2017, with access to the Exhibit Hall March 29-30 at the Las Vegas Convention Center in Las Vegas. To reserve exhibit space, contact Andrea Varrone at (770) 817-5905. For more information, visit

You can follow DSE on Twitter (@DSExpo) or Facebook ( For all DSE 2017 updates, use #dse2017. For year-round news and information on digital signage, visit DSE’s Digital Signage Connection web portal at


About DSE

DSE, produced by Exponation LLC, is co-located with the Digital Content Show, and will be held at the Las Vegas Convention Center March 28-31, 2017 with access to the Exhibit Hall March 29-30. DSE is the world’s largest and longest-running conference and trade show exclusively dedicated to showcasing innovative digital communications and interactive technology solutions for customer- and employee-facing organizations. Launched in 2004, DSE was the first event for the digital signage market and has been a significant contributor to the growth of this fast-paced industry. Professional end-user attendance represents decision-makers from key industry categories such as retail, restaurant, healthcare, education, hospitality and transportation, as well as other key stakeholders, including advertising executives, brand marketers and systems integrators.

More than 200 exhibitors feature technology and services including hardware, software, network, delivery and content from around the globe. DSE also offers the largest and most diversified digital signage and digital out-of-home educational program anywhere in the world, with more than 125 educators and the largest variety of educational opportunities, including a live installation tour and structured curriculum leading to professional recertification in eight educational tracks. The 2017 program will be comprised of pre- and post-show educational events, general conference seminars, as well as targeted industry roundtable discussion groups and free presentations staged in on-floor theaters.

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