Digital Signage Expo 2018 to Present “How to Accurately Measure Digital Signage ROI”


AtlantaDigital Signage Expo (DSE), the world’s largest international trade show and educational conference dedicated to digital displays, interactive technology and digital communications networks, announced today that Richard Ventura, Vice President of Strategy for NEC Display Solutions, will present a session at DSE 2018 titled, “How to Accurately Measure Digital Signage ROI.”

This general conference session is part the Digital Signage Fundamentals Seminar Program at DSE 2018 designed specifically for End Users, AV Professionals, Systems Integrators or anyone considering creating a digital communications network.

To be presented by Richard Ventura, Vice President of Strategy for NEC Display Solutions on Thursday, March 29 at 9 a.m., this session will look at the stages in creating a financial analysis of a digital signage solution as well as what tools will be needed in order to best understand and analyze the findings. In the end, the goal will be to arm attendees with the tools needed to make their solutions successful.

Attendees will learn:

  • How to formulate an understanding of the tools needed to create an ROI/ROO of your digital signage system.
  • How to develop a step-by-step process to create an ROI/ROO understanding within an organization.
  • What to do when an ROI/ROO does not support a project.

“It depends on what your objective is regarding the digital signage installation,” said Mark Geiger, Advertising Sales Manager of Products and Services for the Georgia World Congress Center. “We use our digital signage network to inform customers and guests. Additionally, we use the same signage to sell advertising and sponsorship.”

“ROI versus ROO depends on your situation,” said Daniel Orme-Doutre, Media Solution Architect for Microsoft. “ROI is not a factor in internal communications here or with our deployments. We can’t easily show that a display worth x dollars will get x dollars of usage out of it since our usage isn’t driven monetarily.”

To read why DSE Advisory Board members feel this to be an important topic, see

Registration for DSE’s Thursday, March 29 Fundamentals session, “How to Accurately Measure Digital Signage ROI, or any of the DSE 2018 educational conference seminars, which are sponsored by Broadsign and are eligible for Digital Signage Expert Group (DSEG) certification renewal credits, is available online at

Mark your calendar now: DSE® 2018 is scheduled for March 27-30, 2018, with access to the Exhibit Hall March 28-29 at the Las Vegas Convention Center in Las Vegas. To reserve exhibit space, contact Andrea Varrone at (770) 817-5905. For more information, visit

You can follow DSE on Twitter (@DSExpo) or Facebook ( For all DSE 2018 updates, use #dse2018. For year-round news and information on digital signage, visit DSE’s Digital Signage Connection web portal at


About DSE

DSE, produced by Exponation LLC, is co-located with the Digital Content Show, and will be held at the Las Vegas Convention Center March 27-30, 2018, with access to the Exhibit Hall March 28-29. DSE is the world’s largest and longest-running conference and trade show exclusively dedicated to showcasing innovative digital communications and interactive technology solutions for customer- and employee-facing organizations. Launched in 2004, DSE was the first event for the digital signage market and has been a significant contributor to the growth of this fast-paced industry. Professional end-user attendance represents decision-makers from key industry categories such as retail, restaurant, healthcare, education, hospitality and transportation, as well as other key stakeholders, including advertising executives, brand marketers and systems integrators. 

More than 200 exhibitors feature technology and services including hardware, software, network, delivery and content from around the globe. DSE also offers the largest and most diversified digital signage and digital out-of-home educational program anywhere in the world, with more than 125 educators and the largest variety of educational opportunities, including a live installation tour and structured curriculum leading to professional recertification in eight educational tracks. The 2018 program will be comprised of 10 pre- and post-show educational events, 32 general conference seminars, plus a specialized keynote presentation for each educational track, and 10 Emerging Tech Talks, as well as 28 free presentations staged in on-floor theaters.

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