Atlanta – Digital Signage Expo (DSE), the world’s largest international trade show and educational conference dedicated to digital displays, interactive technology and digital communications networks, announced today that its Digital Signage Integrators Seminar Program at DSE 2018 designed specifically for Pro AV/IT System Integrators will feature an hour-long session titled, “Experiential Engineering in the Age of Digital Signage.”
On Wednesday, March 28 at 9 a.m., Matthew Neutra, Manager of Prototype Demonstration and 3D Specialist for Bose, and Jeff Hastings, CEO of BrightSign, will co-present a session that will discuss how experiential engineering is driving the future of digital signage. The presenters will dissect the essential components for building an experiential solution toolkit, with the aid of a compelling live demo. Attendees will be walked through the experience engineering creative process developed at Bose, breaking it down step-by-step from concept to prototype to implementation.
“Everyone has a great idea for an experience floating around in their head, but not everyone knows how to pry it out and make it come alive, said Neutra. “With the right tools, the right partners and the right process, not only can you get that idea out of your head, but you can rally a team of people to help you do it well.”
“Digital signage has become so much more than a dynamic poster,” said Hastings. “Viewers expect the content to be relevant and the experience to be tailored to their needs and desires. BrightSign is excited to discuss our mission of working closely with key partners to create the tools that satisfy the sophisticated demands of today’s consumers.”
Registration for the DSE Wednesday, March 28 session, “Experiential Engineering in the Age of Digital Signage,” or any of the DSE 2018 educational conference seminars, which are sponsored by BroadSign International and are eligible for Digital Signage Expert Group (DSEG) certification renewal credits, is available online at www.dse2018.com
Mark your calendar now: DSE® 2018 is scheduled for March 27-30, 2018, with access to the Exhibit Hall March 28-29 at the Las Vegas Convention Center in Las Vegas. To reserve exhibit space, contact Andrea Varrone at (770) 817-5905. For more information, visit www.dse2018.com.
You can follow DSE on Twitter (@DSExpo) or Facebook (facebook.com/DSExpo). For all DSE 2018 updates, use #dse2018. For year-round news and information on digital signage, visit DSE’s Digital Signage Connection web portal at www.digitalsignageconnection.com.
DSE, produced by Exponation LLC, is co-located with the Digital Content Show, and will be held at the Las Vegas Convention Center March 27-30, 2018, with access to the Exhibit Hall March 28-29. DSE is the world’s largest and longest-running conference and trade show exclusively dedicated to showcasing innovative digital communications and interactive technology solutions for customer- and employee-facing organizations. Launched in 2004, DSE was the first event for the digital signage market and has been a significant contributor to the growth of this fast-paced industry. Professional end-user attendance represents decision-makers from key industry categories such as retail, restaurant, healthcare, education, hospitality and transportation, as well as other key stakeholders, including advertising executives, brand marketers and systems integrators.
More than 200 exhibitors feature technology and services including hardware, software, network, delivery and content from around the globe. DSE also offers the largest and most diversified digital signage and digital out-of-home educational program anywhere in the world, with more than 125 educators and the largest variety of educational opportunities, including a live installation tour and structured curriculum leading to professional recertification in eight educational tracks. The 2018 program will be comprised of 10 pre- and post-show educational events, 32 general conference seminars, plus a specialized keynote presentation for each educational track, and 10 Emerging Tech Talks, as well as 28 free presentations staged in on-floor theaters.