Digital Signage Expo 2018 Seminar to Present “Programmatic DOOH – Hype and Reality Today”

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AtlantaDigital Signage Expo (DSE), the world’s largest international trade show and educational conference dedicated to digital displays, interactive technology and digital communications networks, announced today that its Digital Signage DOOH Operators Seminar Program at DSE 2018 designed specifically for Digital Out-of-Home Network Operators, will feature an hour-long keynote titled, “Programmatic DOOH – Hype and Reality Today.”

On Wednesday, March 28 at 8 a.m., Matt Prohaska, CEO & Principal of Prohaska Consulting, will present a session that will demystify what is working and not working today in programmatic digital out-of-home. Attendees will hear from top buyers and sellers about their strategies, successes and challenges.

“We believe Digital OOH will represent the largest increase in advertising spend for 2018 of any media channel, when considering the powerful combination of screens becoming more digitized and an expanding programmatic ecosystem,” said Prohaska. “This session will cover both some of the basics, for those uninvolved to this point, along with key lessons learned and practical examples of success from those already well-experienced.”

Registration for the DSE Wednesday, March 28 keynote, Programmatic DOOH – Hype and Reality Today,” or any of the DSE 2018 educational conference seminars, which are sponsored by BroadSign International and are eligible for Digital Signage Expert Group (DSEG) certification renewal credits, is available online at www.dse2018.com

Mark your calendar now: DSE® 2018 is scheduled for March 27-30, 2018, with access to the Exhibit Hall March 28-29 at the Las Vegas Convention Center in Las Vegas. To reserve exhibit space, contact Andrea Varrone at (770) 817-5905. For more information, visit www.dse2018.com.

You can follow DSE on Twitter (@DSExpo) or Facebook (facebook.com/DSExpo). For all DSE 2018 updates, use #dse2018. For year-round news and information on digital signage, visit DSE’s Digital Signage Connection web portal at www.digitalsignageconnection.com.

About DSE

DSE, produced by Exponation LLC, is co-located with the Digital Content Show, and will be held at the Las Vegas Convention Center March 27-30, 2018, with access to the Exhibit Hall March 28-29. DSE is the world’s largest and longest-running conference and trade show exclusively dedicated to showcasing innovative digital communications and interactive technology solutions for customer- and employee-facing organizations. Launched in 2004, DSE was the first event for the digital signage market and has been a significant contributor to the growth of this fast-paced industry. Professional end-user attendance represents decision-makers from key industry categories such as retail, restaurant, healthcare, education, hospitality and transportation, as well as other key stakeholders, including advertising executives, brand marketers and systems integrators. 

More than 200 exhibitors feature technology and services including hardware, software, network, delivery and content from around the globe. DSE also offers the largest and most diversified digital signage and digital out-of-home educational program anywhere in the world, with more than 125 educators and the largest variety of educational opportunities, including a live installation tour and structured curriculum leading to professional recertification in eight educational tracks. The 2018 program will be comprised of 10 pre- and post-show educational events, 32 general conference seminars, plus a specialized keynote presentation for each educational track, and 10 Emerging Tech Talks, as well as 28 free presentations staged in on-floor theaters.

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