Digital Signage Expo 2018 Seminar to Present “Retailers are from Mars; Agencies are from Venus”


AtlantaDigital Signage Expo (DSE), the world’s largest international trade show and educational conference dedicated to digital displays, interactive technology and digital communications networks, announced today that its Digital Signage Retail Seminar Program at DSE 2018 designed specifically for End Users in the Retail sector will kick off with an hour-long session titled, “Retailers are from Mars; Agencies are from Venus.”

On Wednesday, March 28 at 8 a.m., Todd Hoffman, Senior Manager for In-store Digital Experiences at Staples and Bryan Meszaros, CEO and Founder of OpenEye Global will co-present a session that will explore what it takes to produce tech-enabled shopping experiences that are relevant to customer needs, as well as effective in producing an ROI for the brand. Presenters will also probe into best practices to which retailers and agencies should adhere in order to create successful rollouts and sustainable relationships.

“Saying ‘yes’ to a pilot is easy,” Hoffman said. “But getting to scale is the Holy Grail for both the retailer and partner. The make-or-break has everything to do with the agency-client relationship. Not money. Not metrics. If the partnership is strong, communications honest, and goals aligned, the money and metrics will be there. And a rollout will follow.”

“Brands and agencies that work together as an ecosystem will be triumphant in retaining customers and building brand equity,” said Meszaros. “Those who understand how to collaborate together will always produce greater results versus a singular approach.”

Registration for DSE’s Wednesday, March 28 Retail Keynote, “Retailers are from Mars; Agencies are from Venus,” or any of the DSE 2018 educational conference seminars, which are sponsored by BroadSign International and are eligible for Digital Signage Expert Group (DSEG) certification renewal credits, is available online at

Mark your calendar now: DSE® 2018 is scheduled for March 27-30, 2018, with access to the Exhibit Hall March 28-29 at the Las Vegas Convention Center in Las Vegas. To reserve exhibit space, contact Andrea Varrone at (770) 817-5905. For more information, visit

You can follow DSE on Twitter (@DSExpo) or Facebook ( For all DSE 2018 updates, use #dse2018. For year-round news and information on digital signage, visit DSE’s Digital Signage Connection web portal at


About DSE

DSE, produced by Exponation LLC, is co-located with the Digital Content Show, and will be held at the Las Vegas Convention Center March 27-30, 2018, with access to the Exhibit Hall March 28-29. DSE is the world’s largest and longest-running conference and trade show exclusively dedicated to showcasing innovative digital communications and interactive technology solutions for customer- and employee-facing organizations. Launched in 2004, DSE was the first event for the digital signage market and has been a significant contributor to the growth of this fast-paced industry. Professional end-user attendance represents decision-makers from key industry categories such as retail, restaurant, healthcare, education, hospitality and transportation, as well as other key stakeholders, including advertising executives, brand marketers and systems integrators. 

More than 200 exhibitors feature technology and services including hardware, software, network, delivery and content from around the globe. DSE also offers the largest and most diversified digital signage and digital out-of-home educational program anywhere in the world, with more than 125 educators and the largest variety of educational opportunities, including a live installation tour and structured curriculum leading to professional recertification in eight educational tracks. The 2018 program will be comprised of 10 pre- and post-show educational events, 32 general conference seminars, plus a specialized keynote presentation for each educational track, and 10 Emerging Tech Talks, as well as 28 free presentations staged in on-floor theaters.

Leave A Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Send this to a friend