The global digital signage market is projected to reach USD 29,939.6 million by 2024.
Growing demand from end-use industries such as retail and healthcare is expected to drive industry growth over the next eight years. Creating and distributing content via digital signage serves as an effective marketing strategy for enterprises as it has a capability to reach large audience. This is anticipated to spur adoption particularly in the corporate sector. Larger screen sizes such as those over 50-inch displays are anticipated to gain popularity over the forecast period.
Digital displays with 4K technology is on the rise to address growing demand for image with high sharpness. Software providers have been targeting the new entrants by designing solutions compatible with Android OS. The emergence of IoT paired with increasing adoption of cloud computing is expected to enable collection of vital operational and marketing data. Use of digital signage drops the company’s long term operational cost by reducing the use of paper for advertising and incorporation of LED backlit panels have resulted in considerable energy savings which reduces the operational cost of an enterprise.
North America accounted for the largest market share i.e. over 35% in 2015; growing demand across application areas due technologically advanced customer base is expected to favorably impact the regional market over the next eight years. Factors including demand for improved viewing experience, educational and government market development, decreasing price of display panels, and increasing spending on infrastructure development are likely to spur Asia Pacific market growth.
- Adflow Networks
- BrightSign LLC
- Cisco Systems Inc.
- Intel Corporation
- KeyWest Technology Inc.
- LG Electronics
- Microsoft Corporation
- NEC Display Solutions Ltd.
- Omnivex Corporation
- Panasonic Corporation
- Samsung Electronics
- Scala, Inc.
- Winmate Communication Inc.
Key Topics Covered:
- Methodology and Scope
- Executive Summary
- Digital Signage Industry Outlook
- Digital Signage Technology Outlook
- Digital Signage Application Outlook
- Digital Signage Type Outlook
- Digital Signage Component Outlook
- Digital Signage Regional Outlook
- Competitive Landscape
For more information about this report visit https://www.researchandmarkets.com/research/zdvtms/digital_signage