Digital Signage Solution, Screenly, Chooses Canonical’s Ubuntu Core


May 18, 2016, London. Today Screenly, the most popular digital signage solution for the Raspberry Pi, and Canonical, the company behind Ubuntu, the world’s most popular open-source platform, jointly announce a partnership to build Screenly on Ubuntu Core. Screenly is adopting Ubuntu Core to give its customers a stable platform that is secure, robust, simple to use and manage, all available on a $35 Raspberry Pi. 

Screenly commercialises an easy to install digital signage box or “player” and a cloud-based interface that today powers thousands of screens around the world. This enables restaurants, universities, shops, offices and anyone with a modern TV or monitor to create a secure, reliable digital sign or dashboard. This cost effective solution is capable of displaying full HD quality moving imagery, web content and static images.  

Ubuntu Core offers a production environment for IoT devices. In particular, this new “snappy” rendition of Ubuntu offers the ability to update and manage the OS and any applications independently. This means that Screenly players will be kept up to date with the latest version of the Screenly software, and also benefit from continuous OS updates for enhanced security, stability and performance. Transactional updates mean that any update can automatically be rolled back, ensuring reliable performance even in a failed update scenario.

Furthermore, Ubuntu Core devices can be managed from a central location, allowing Screenly users to manage a globally distributed fleet of digital signs easily, and without expensive on-site visits.  A compromised display can be corrected immediately and the security of devices that are in public sphere is drastically improved.  

Viktor Petersson, CEO of Screenly explains, “Ubuntu Core enables us to be more flexible and to focus on our software rather than managing an OS and software distribution across our large fleet of devices.” 

Ubuntu Core also offers standardised OS and interfaces, available across a variety of chipsets and hardware. This means that Screenly can expand their portfolio of players across platforms without the costs traditionally associated with porting software to a new architecture. 

Viktor Petersson at Screenly continues, “In terms of hardware, it can run on multiple hardware platforms and therefore if one of our partners requires a different hardware platform, the need to rebuild and retest our whole solution for a new OS goes away. This takes away bargaining power of the hardware vendor and gives the power back to the service providers, which for us means we’ll see greater innovation in this area.”

Mark Shuttleworth, Canonical founder adds, “Ubuntu Core is perfectly suited to applications in digital signage. Its application isolation and transactional updates provide unrivalled security, stability and ease of use, something vital for constantly visible content. We’re pleased to be working with Screenly, whose agile approach is a perfect example of innovation in the digital signage space.”


Editor’s notes

High-resolution images, logos and headshots can be found here.

About Screenly

Screenly is the world’s most popular digital signage platform for the Raspberry Pi. Since its launch in 2012, Screenly has become a dominant digital signage platform for the Raspberry Pi with thousands of screens deployed around the world. Screenly’s wide range of customers include advertising firms, hotels, restaurants, retail chains, offices and universities. For more information on Screenly please visit

About Canonical

Canonical is the commercial sponsor of the Ubuntu project and the leading provider of support services for Ubuntu deployments in the enterprise. Ubuntu is a free, open-source platform for client, server, cloud computing and Internet of Things. Since its launch in 2004, it has become a natural choice for users of all kinds, from Fortune 500 companies to hardware makers, content providers, software developers and  individual technologists. 

With developers, support staff and engineering centres all over the world, Canonical is uniquely positioned to help its partners and enterprise customers make the most of Ubuntu. Canonical is a privately held company. For more information on Canonical please visit

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  1. Pingback: Links 20/5/2016: Purism Tablet, ChromeOS PCs Outsell ‘Mac’-Branded PCs | Techrights

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