NEW YORK–(BUSINESS WIRE)–Digital Social Retail will showcase new features incorporated into its digital signage technology at InfoComm 2017, June 14-16 in Orlando, Fla. The company will be displaying its technology in the LG Electronics booth (#1626).
With the Digital Social Retail update, compatible LG digital signage displays with the LG webOS for Signage platform are able to pull information from a consumer’s smartphone and display their personal profile on the screen with product suggestions based on past purchases, profile, loyalty programs, and more.
The profile can include Facebook pages, photographs, interests and other tailored content. Also new is the ability to display multiple media at once. Mixing and matching can be done with personal profiles, advertisements, local time/weather/date, live television, sports scores, stock market prices, news and any other form of media, all capable of being displayed in any section of the screen. The new features are drag-and-drop along with the rest of the Digital Social Retail platform.
Sylvain Bellaïche, CEO of Digital Social Retail, said, “We believe our cutting-edge technology provides customers significant advantages, flexibility and customization that can help drive traffic to their locations. In conjunction with LG, Digital Social Retail will demonstrate the full capabilities of our digital signage and digital convergence platform to the tens of thousands of people expected to attend InfoComm 2017.”
With 1,000 exhibitors and 40,000 attendees, InfoComm 2017 is the largest trade fair in North America for audiovisual communications. InfoComm International® is the global trade association representing the commercial audiovisual and information communications industries.
DIGITAL SOCIAL RETAIL (www.digitalsocialretail.com), a US subsidiary of the Group HOLOSFIND, is a marketing technology company that offers services to help clients improve consumer engagement, increase local foot traffic, schedule marketing campaigns in advance, promote loyalty programs, send special coupon offers to customers, and create a more connected environment. Its digital convergence platform connects restaurants, banks, streets, campuses (ESSEC), cities (Saint-Etienne) and regions (Loire Valley).