Digital Wayfinding Trends


It’s a new year and a new decade, so we can expect new wayfinding technology. Every year, the Concept3D team has seen wayfinding become more digitized and connected, so we set out to anticipate the trends that will be important to our clients and the wayfinding industry as a whole. These are some of the digital wayfinding trends that we expect to increase and become more prominent throughout 2020:


Digital accessibility will continue to grow as an important way to ensure that online wayfinding tools are available to all users. For example, highlighting wheelchair accessible routes or making sure digital services uphold ARIA standards for all users are some ways that companies are looking to enhance accessibility. Making sure digital wayfinding tools are easy to use and friendly for all is going to be an important element in 2020. 

Accessibility wayfinding graphic

Interactive 3D Options

Large companies like hospitals and government buildings are looking to upgrade wayfinding options for staff and visitors. 3D options allow wayfinding tools to be touched, zoomed, and rotated, which helps some users better orient themselves and find out where they would like to go. Digital 3D options are also easier for these large companies to maintain and edit when changes on the campus or in the building may occur. 

Artificial Intelligence 

Artificial intelligence (AI) continues to make strides throughout the industry, and in 2020, we don’t expect that to slow down. As it is becoming more normalized, AI is being adopted in more mainstream ways. AI personalized wayfinding is a trend we foresee for the year. AI can help understand a person’s habits, and as a result, help tailor daily directions and schedules to provide the fastest and most efficient routes throughout their day.   

Indoor Positioning 

There have been major advancements in the exterior wayfinding space, but for several reasons, digitized indoor mapping remains a challenge. However, for spaces like hospitals and convention centers, indoor positioning is arguably more important than exterior wayfinding. These difficulties have become tangible problems for these spaces. Fortunately, interactive indoor mapping solutions are being designed specifically to reduce the confusion, minimize the problem, and improve flow throughout the space. In 2020, we expect more and more places in the healthcare and events industries to adapt new indoor positioning solutions. 

Digital wayfinding is constantly advancing as new technology becomes more readily available for everyday consumers, and these are only some of the ways that we believe wayfinding will advance in the New Year. 

About Author

Jennifer Gombeski is an Account Executive at Concept3D with more than 10 years of marketing and sales experience. Concept3D is a leader in creating immersive online experiences with 3D modeling, interactive maps and VR-enabled virtual tour software.

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