Thursday, February 23 Webinar How to Ensure that Content Remains a Priority


AtlantaDigital Signage Connection (DSC), the news and information portal supported by Digital Signage Expo as its year-round resource for digital signage professionals and end users invested in the digital signage space, announced the latest installment of its monthly webinar series will take place Thursday, Feb. 23, at 2 p.m. EST.

Joshua Goodwin, Digital Media Specialist at Eileen Fisher, will present “How to Ensure that Content Remains a Priority with the Increased Focus on Hardware,” a topic that was also addressed by the Digital Signage Expo Advisory Board’s End User Council last September.

“As technology improvements move at a breakneck pace, concepts and new communication strategies often take a back seat to the newest way to display your ideas,” said Goodwin. “For the most part, the language used to communicate the message has not changed. Strategies for effective messaging remain the same as they always have.”

“As price points decline, more of these high-end displays and hardware become accessible to a larger pool of end users and network operators who want the next great thing,” said Paul Fleuranges, Vice President of Corporate Communications for the New York Transit Authority. “The problem is that many make this technological quantum leap without developing a coherent content strategy.”

More information on this and other Digital Signage Connection webinars can be found at

Attendance for the 30-minute webinar is free, but registration is required at

The monthly webinar series, sponsored by NEC Display Solutions, will focus on topics relevant to all aspects of digital signage from technology to content, including:

  • April 20 – How To Keep DOOH Relevant as IoT, Smart Cities & Competition Surges
  • May 18 – Which is More Important, ROI or ROO?
  • June 15 – How to Incorporate Social Media Effectively in a Digital Signage Network


About NEC Display Solutions

NEC is a leading provider of innovative desktop LCD monitors, professional-grade large-screen LCD displays, a diverse line of multimedia projectors, and integrated display solutions. NEC is an industry leader in digital signage, providing expertise in creating customized display solutions and has the ability to fulfill any digital signage need.

About Digital Signage Expo

DSE, produced by Exponation LLC, is co-located with the Digital Content Show, and will be held at the Las Vegas Convention Center March 28-30, 2017 with access to the Exhibit Hall March 29-30. DSE is the world’s largest and longest-running conference and trade show exclusively dedicated to showcasing innovative digital communications and interactive technology solutions for customer- and employee-facing organizations. Launched in 2004, DSE was the first event for the digital signage market and has been a significant contributor to the growth of this fast-paced industry. Professional end-user attendance represents decision-makers from key industry categories such as retail, restaurant, healthcare, education, hospitality and transportation, as well as other key stakeholders, including advertising executives, brand marketers and systems integrators. 

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