Atlanta – Digital Signage Connection (DSC), the news and information portal supported by Digital Signage Expo as its year-round resource for digital signage professionals and end users invested in the digital signage space, announced the latest installment of its monthly webinar series will take place Thursday November 16, at 2 p.m. EST.
David Saleme, Senior Manager, Business Development for John Glenn Columbus International Airport, and Brad Parler, Digital Communications Administrator for Blinds.com, will co-present “Incorporating Social Media Effectively in a Digital Signage Network.”
Because digital signage networks source their relative contextual media value from their collective geography, social media is a powerful tool not only to engage audiences, but also to deliver a call to action. Incorporating social media with digital signage was a topic discussed in detail by the Digital Signage Expo’s Advisory Board this past January.
“When implementing a social media component for your digital signage network, it is important to focus on keeping viewers engaged,” said Saleme. “While effective digital signage creates a connection through its message, it is a social media component that can create the engagement.”
Attendance for this 30-minute webinar is free, but registration is required at https://www.anymeeting.com/498-337-185
The monthly webinar series will focus on topics relevant to all aspects of digital signage from technology to content, including:
• Dec. 14 – How to Maintain Network Security & Control Damage
• Jan. 11 – Enhancing the Hotel Guest Experience with Digital Signage
• Jan. 18 – Enhancing the Transit Customer Experience with Digital Signage
• Jan. 25 – Enhancing the University Campus Experience with Digital Signage
• Feb. 1 – Enhancing the Retail Store Experience with Digital Signage
• Feb. 8 – Enhancing the Corporate Communications Experience with Digital Signage
About Digital Signage Connection
Digital Signage Connection (DSC) was launched in 2011 to provide an online link to the digital signage community for industry rookies and veterans alike. DSC creates a connection between end users, integrators and digital signage providers through a combination of real-life examples, industry news, webinars and featured blog posts. In partnership with Digital Signage Expo (DSE), DSC established a year-round news and information source for the largest international trade show and educational conference exclusively dedicated to digital displays, interactive technology and digital communications networks. With content updated daily and six newsletters per month, Digital Signage Connection is the top news and education source for the industry.
About Digital Signage Expo
DSE, produced by Exponation LLC, is co-located with the Digital Content Show, and will be held at the Las Vegas Convention Center March 28-30, 2017 with access to the Exhibit Hall March 29-30. DSE is the world’s largest and longest-running conference and trade show exclusively dedicated to showcasing innovative digital communications and interactive technology solutions for customer- and employee-facing organizations. Launched in 2004, DSE was the first event for the digital signage market and has been a significant contributor to the growth of this fast-paced industry. Professional end-user attendance represents decision-makers from key industry categories such as retail, restaurant, healthcare, education, hospitality and transportation, as well as other key stakeholders, including advertising executives, brand marketers and systems integrators.