The research study covers the present scenario and growth prospects of the global display controller market for 2017-2021. The market is segmented based on type (LCD controllers and touchscreen controllers) and geography (the Americas, EMEA, and APAC).
The growth in the global display controller market is largely dependent on the revenue generated from the sales of LCD controllers and touchscreen controllers. One of the major drivers in this market is the high penetration of LCDs in applications such as tablets and TVs. LCD is used in many devices, especially portable ones. One of the key reasons for the transition from cathode ray tube (CRT) displays to LCDs is the former’s usability in devices that require small display panels because of the reduction in the size of devices. The quality of display also improved with time, fueling the demand for thin-film transistor (TFT) LCDs.
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Technavio hardware and semiconductor research analysts highlight the following three factors that are contributing to the growth of the global display controller market:
- Technological developments in LCDs
- Demand for user-friendly interfaces
- Advances in interactive digital signage
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Technological developments in LCDs
The display industry is constantly evolving and is characterized by changing consumer behavior. As a result, display manufacturers continue to innovate and develop multiple technologies and products such as display panels with in-plane switching (IPS) technology and LCDs based on quantum dots technology. The light source for conventional LCDs includes a cold-cathode fluorescent lamp (CCFL).
Jujhar Singh, a lead embedded systems research analyst at Technavio, says, “The technological advances in LCDs have led to the higher adoption of technologies such as video coprocessors that have a CPU dedicated to reading their own video RAM. The technological advancements in the LCD market will result in the development of newer technologies for the display controller market in the coming years, further driving the global display controller market.”
Demand for user-friendly interfaces
There has been an increase in the adoption of user-friendly display devices like kiosks, which have gained popularity among consumers visiting retail outlets. Display devices with interactive touchscreen interfaces are gaining preference. There has been a significant increase in the number of retailers that are using touchscreen displays in their stores in order to enhance customer assistance services.
“Most retailers currently use single-touch displays. This is because multi-touch interfaces have not yet been optimized for the sector. The growing demand for user-friendly interfaces, such as touchscreens, is expected to drive the display controller market,” adds Jujhar.
Advances in interactive digital signage
Vendors are making attractive, large-size digital displays to attract the attention of users on a large scale. These vendors are introducing interactive touch displays in order to change the consumer user experience drastically. Interactive digital signage displays are being used to enhance user engagement with content as these signage displays leave a stronger impact on their minds.
Mobile phones can interact with digital signage, leveraging the SMS and Bluetooth technology. In smartphones, users may use SMS systems to post messages on displays while dealing with the content on screen through Bluetooth. Also, a new technology known as screen-smart device interaction (SSI) allows smartphone users to interact directly with digital signage screens, enabling them to participate in polls, play games, and engage with shared social network content.
- LG Display
- SAMSUNG DISPLAY
- Texas Instruments
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