BRACKNELL, England—Displaydata, the number one provider of dynamic digital display solutions incorporating fully graphic electronic shelf labels, announced today that Bill Barton, a professional sales management executive with over 20 years of experience in retail technology, will take on the position of SVP Sales.
In his new role, Barton and his team will strive to ensure that Displaydata’s industry-leading electronic shelf labels (ESLs) are fulfilling their commitments to improve store operations and associate productivity while driving an enhanced consumer experience. Longer term, Barton plans to hone in on strengthening direct sales, consulting efforts and channel distribution in order to impact businesses across all verticals of retail and beyond as industries including manufacturing, distribution and schools begin to show interest in ESL technology.
Prior to joining Displaydata, Barton worked for more than 20 years with NCR Retail, most recently serving as the Eastern U.S. Regional Sales Leader where he was responsible for all of the company’s portfolio sales. His entire career has focused on supporting retailers and helping them improve the consumer experience, increase revenues and margins and recognize operational efficiency gains. With experience in leading world-class sales teams, along with pursuing partnerships across all retail verticals, Barton has the foundation he needs to lead the Displaydata sales team as the company takes price management efforts and investment to the “last foot” of retail – the shelf edge.
“Bill is a recognized leader in the retail industry and we’re excited to have him join at a time of mass growth as leading retailers adopt our ESL solution,” said Andrew Dark, CEO, Displaydata. “With a deep understanding of retailer’s challenges and pain points, Bill will help grow our business and facilitate partnerships with diverse retailers across the globe to meet their strategic business objectives.”
“The timing of ESLs in retail has reached a critical phase in the hype curve that was unrealized until recently,” said Barton. “The convergence of Displaydata’s ESL technology, consumer demands for immediate price and promotion management at the shelf edge, and labor optimization requirements in retail is incredibly exciting for our company. As the market for ESLs continues to evolve, Displaydata is uniquely positioned to support our clients globally.”
Displaydata is the leader in the design and supply of fully graphic electronic shelf labels (ESLs). They were first to market with three-color ESLs and continue to lead this category, having shipped millions of labels. They work in close partnership with many of the world’s largest retail brands and have operations in the US, Europe, LATAM, and Asia. They help retailers optimise revenues and margins by improving the customer experience at the shelf edge, where most purchasing decisions are made.
Displaydata’s ESLs enable retailers to control and drive instore pricing and promotions with speed, agility, and consistency. Their ESLs are part of an architecture designed in partnership with retailers to be enterprise ready. The trusted platform is simple to install and needs the least amount of in-store hardware of any vendor. The wireless network is secure and the robust software enables the centralized management of any number of ESLs, across any number of stores. For more information, please visit: www.displaydata.com