NEW YORK, April 12, 2018– DPAA, the leading global organization for everything digital out-of-home, announced today that it will hold its first-ever Canada Summit – Video Everywhere Canada on May 14 in Toronto.
The Summit will be held at Cineplex’s Rec Room, a new state of the art entertainment and conference facility, and will feature an agenda covering important issues and developments in the video everywhere ecosystem, including programmatic, multi-screen engagement, mobile/location data and case studies illustrating digital out-of-home’s impact on consumer behavior. In addition, DPAA will announce findings from its first survey of Canadian media planners.
The event is targeted to executives representing brands, agencies, digital out-of-home networks, ad tech, mobile/location companies, data firms and others from the full spectrum of multi-screen advertising.
A preliminary list of speakers includes Stephanie Binette, Chief Marketing Officer, L’Oreal Canada; Devon MacDonald, Chief Strategy Officer, Mindshare Canada; Michael Oliver, National Manager, Brand Communications, BMW Group Canada; and Ari Elkouby, VP, Creative Director, J.Walter Thompson Worldwide. Full details can be found at www.VideoEverywhereCanada.com.
Barry Frey, DPAA President & CEO, will host Video Everywhere Canada. He said, “The Canadian DOOH market is a vibrant one, with innovation at its forefront. We are excited to put together an agenda of thought leadership and DOOH cases with actionable insights for this inaugural event.”
Video Everywhere Canada sponsors are Atedra, Branded Content Marketing Association (BCMA), Broadsign, Canadian Out-of-Home Marketing & Measurement Bureau (COMMB), Captivate, Cineplex (Venue Host), Hivestack, Media City, National Advertising Benevolent Society of Canada (NABS), Onestop, Pattison, Rouge Media, Vistar Media and Zoom Media.
About DPAA (www.videoeverywhere.com)
Founded in 2006, DPAA is a global digital out-of-home marketing association committed to delivering the promise of “Digital Out of Home Everything.” DPAA has created a strong community environment in which members drive and promote their digital capabilities. DPAA is a business accelerator that fosters collaboration between agencies and the DOOH community, providing industry-wide research and best practices in areas such as mobile integration and programmatic; and promotes the effectiveness of DOOH advertising.
DPAA’s annual Video Everywhere Summit (U.S.) brings together nearly 900 delegates representing brands, agencies, digital out-of-home networks, ad tech, mobile and location data companies, research firms and others for a full day of presentations, panels, case studies, networking events and experiential exhibits. The Summit is the only event dedicated to multi-screen viewing and video neutral planning. The 2017 Video Everywhere Summit was held to a standing room only crowd in New York on November 1. The 2018 Video Everywhere Summit is slated for October 30 in New York.
DPAA is a Digital Out of Home Everything and Video Everywhere AssociationTM.
Barry Frey on Twitter: @barryfrey