NEW YORK, April 2, 2019–Coming off its very successful first Summit in 2018, DPAA, the leading global organization for everything digital out-of-home (DOOH), announced today that it will hold its second annual Video Everywhere Canada Summit on May 29 in Toronto.
The Summit (www.videoeverywherecanada.com) will again be held at Cineplex’s spectacular venue- The Rec Room. This state-of-the-art entertainment and conference facility will host an agenda covering important issues and developments in the video everywhere ecosystem, including programmatic, multi-screen engagement, mobile/location data, the latest in DOOH advertising and case studies illustrating out-of-home’s (OOH) impact on consumer behavior.
The event is targeted to executives representing brands, agencies, the OOH industry, ad tech, mobile/location companies, data firms and others from the full spectrum of multi-screen advertising.
Stuart Garvie, CEO of GroupM Canada, will headline an all-star lineup of agency and brand executives.
Barry Frey, DPAA President & CEO, said, “The overwhelmingly positive response to last year’s inaugural Video Everywhere Canada Summit made it clear to us that there was strong interest in making this an annual event. It also demonstrated that the Canadian OOH market is vibrant and full of innovation. We eagerly look forward to another day of informative, thought-provoking discussion on May 29.”
Last year’s Video Everywhere Canada Summit attracted 320 attendees, a number expected to be surpassed at this year’s event. A limited number of sponsorships and exhibit spaces are still available from DPAA.
DPAA is the global, digital out-of-home marketing association that has created a strong community environment in which members drive and promote their digital capabilities. To deliver on their promise of “Digital Out of Home Everything,” DPAA functions as a business accelerator and concierge/consultant for members. Membership in the DPAA community brings many benefits, including admission to quarterly “mini summit” meetings with ad industry and DOOH leaders; access to curated VIP tours and meetings at CES and Cannes Lions; an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification; publication discounts; an opportunity to participate in media partnerships; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more.
In 2018, DPAA launched WE.DOOH™ (Women’s Empowerment for the Digital Out-of-Home Industry), an initiative designed to aid and empower women in the digital out-of-home industry. The initiative provides a wide range of activities, including personal development programs, educational webinars, networking events and other support services.
DPAA’s global membership includes several well known Canadian based companies, including AdStash, Astral/Bell, Atedra, Ayuda, BroadSign, Cineplex Digital Media, FrontRunner, Hivestack, MediaCity, Novus, Outfront Canada, Pattison/Onestop, Rouge Media and Zoom Media.
About DPAA (www.videoeverywhere.com)
Founded in 2006, DPAA is a global digital out-of-home marketing association committed to delivering the promise of “Digital Out of Home Everything.” DPAA has created a strong community environment in which members drive and promote their digital capabilities. DPAA is a business accelerator that fosters collaboration between agencies and the DOOH community, providing industry-wide research and best practices in areas such as mobile integration and programmatic; and promotes the effectiveness of DOOH advertising. DPAA has spearheaded programmatic development, standards and adoption for the DOOH industry.
DPAA’s annual Video Everywhere Summit (U.S.) brings together nearly 900 delegates representing brands, agencies, digital out-of-home networks, ad tech, mobile and location data companies, research firms and others for a full day of presentations, panels, case studies, networking events and experiential exhibits. The Summit is the only event dedicated to multi-screen viewing and video neutral planning. The 2019 Video Everywhere Summit will be held October 15 in New York. DPAA is a Digital Out of Home Everything and Video Everywhere AssociationTM.
Barry Frey on Twitter: @barryfrey