DPAA Welcomes HEROFi to Membership Ranks


NEW YORKOctober 12, 2017 – HEROFi, whose patented marketing automation platform has radically changed the face of physical retail, has joined DPAA, the leading global organization for everything digital out of home.

HEROFi’s groundbreaking software synchronizes external and internal data and services, applies real-time business rules, and changes the physical environments at the individual store level as different conditions, changing data, or consumer actions warrant.  HEROFi does this at scale, in real-time, in thousands of locations worldwide – with proven impact on revenue, frequency, and average basket size.

“HEROFi’s software powers next generation media and consumer touchpoint networks, re-defining how brands manage consumer loyalty and staff management in the process,” said Barry Frey, President & CEO of DPAA. “They have a blue-chip roster of clients and reach tens of millions of consumers at thousands of locations worldwide. We welcome HEROFi to our ranks and look forward to working with them to help them grow their business and advance the DOOH industry.”

Vladimir Edelman, Founder & CEO, HEROFi, said, “After hearing from numerous clients, partners, and colleagues about the value and engagement the DPAA brings to its members, we knew we wanted to be a part of this family. DOOH and retail environments are going through a profound change – based on consumer shopping patterns, and the entry of multiple new digital e-commerce giants. The DPAA connects the necessary players across a complex ecosystem to create real change, and real results.

DPAA is a global, digital out of home marketing association that has created a strong community environment in which members drive and promote their digital capabilities.

To deliver on their promise of “Digital Out of Home Everything,” DPAA functions as a business accelerator and concierge/consultant for members. Membership in the DPAA community brings many benefits, including admission to quarterly “mini summit” meetings with ad industry and DOOH leaders; access to curated VIP tours and meetings at CES and Cannes Lions; an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification; publication discounts; an opportunity to participate in media partnerships; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more.

About HEROFi (www.herofi.com)

HEROFI provides marketing automation for physical retail. We bring digital best practices into physical space, enabling retailers to react in real-time to changing conditions. HEROFI’s system is integrated with a vast array of external data sources; it is flexible enough to integrate with very complex legacy software in retail; and is furthermore integrated with a vast array of signage, tablets, POS, mobile, and web CRM and CMS systems making reaction and communication to the consumer or staff simple and fast. Most importantly, HEROFI is easy enough to use that most clients are up and running with projects within weeks. HEROFI clients include Buffalo Wild Wings, Skechers, Levity Entertainment Group, MGM Resorts International and others. 

About DPAA (www.videoeverywhere.com)

Founded in 2006, DPAA is a global digital out of home marketing association committed to delivering the promise of “Digital Out of Home Everything.” DPAA has created a strong community environment in which members drive and promote their digital capabilities. DPAA is a business accelerator that fosters collaboration between agencies and the DOOH community, providing industry-wide research and best practices in areas such as mobile integration and programmatic; and promotes the effectiveness of DOOH advertising.  

DPAA’s annual Video Everywhere Summit brings together nearly 800 delegates representing brands, agencies, digital out of home networks, ad tech, mobile and location data companies, research firms and others for a full day of presentations, panels, case studies, networking events and experiential exhibits. The Summit is the only event dedicated to multi-screen viewing and video neutral planning. The 2017 Video Everywhere Summit will be held in New York on November 1.

DPAA is a Digital Out of Home Everything and Video Everywhere AssociationTM.

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