NEW YORK, April 1, 2020 – DPAA, the leading global organization for all advertising and content outside the home, announced today that its WE.DOOH (Women’s Empowerment in Digital Out-of-Home) webinars and online activities will be open to non-members of DPAA for the duration of the pandemic crisis.
“We want to help bring the entire community together during this difficult period of isolation for so many people,” said Barry Frey, President & CEO, DPAA. “We are, of course, cancelling all WE.DOOH in-person events for the coming months, but our ‘virtual doors’ are open.”
WE.DOOH, launched in 2018, is a network that unites women working across the digital out-of-home ecosystem. Partnering with Advance Women at Work, WE.DOOH runs webinars, training sessions and releases videos with helpful tips for women in the workplace. WE.DOOH’s subject matter expert is Jenn Willey of Advance Women at Work and CEO of Wet Cement, a strategic provider of integrated training, consulting, speaking and coaching services.
The next two WE.DOOH webinars are scheduled for April 7 and May 19.
April 7, 11:30am ET
“Sharpening Your Negotiating Skills”
Registration is now open for this session.
May 19, 11:30am ET
“Building Inclusive Work Cultures”
More information on WE.DOOH can be found here.
Debbie Drutz, NOVUS President and member of DPAA’s Board of Directors, is chair of WE.DOOH. Advisory board members include Kate Birrell, Director, Marketing Solutions, Clear Channel Outdoor; Michelle Bodnar, Director of Publisher Development, Hivestack; Samantha Brown, Director of Business Development, Mesmerize; Jenna Erdman, VP, Network Expansion & Partnerships, ISM Connect; Faith Garbolino, EVP Sales & Marketing, JCDecaux North America; Leslie Lee, VP Marketing, Vistar; Traci Lorio, Location Data Manager, Media & Ad Tech, HERE Technologies; Maureen McCloskey, Managing Director, Kinetic US; Rosie O’Meara, SVP of Platform, GroundTruth; Joni Schmeichel, OOH Strategic Marketing Manager, Daktronics; Amanda Sheplee, Business Development Leader, Outfront Media; Marci Weisler, Chief Commercial Officer, Vengo Labs; and Irina Zeltster, President, Talon Outdoor.
DPAA, the leading global organization working to drive out-of-home into its digital future, functions as a business accelerator and concierge/consultant for members. Membership in the DPAA community brings many benefits, including admission to quarterly “mini summit” meetings with ad industry and DOOH leaders; access to curated VIP tours and meetings at CES and Cannes Lions; an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification; publication discounts; an opportunity to participate in media partnerships; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more. DPAA’s 2020 Video Everywhere Summit, the industry’s largest one-day media event, will be held Tuesday, October 13 in New York.
Founded in 2006, DPAA is the leading global organization for all advertising and content outside the home. DPAA has created a strong community environment in which members drive and promote their digital capabilities. DPAA is a business accelerator that fosters collaboration between agencies and the DOOH community, providing industry-wide research and best practices in areas such as mobile integration and programmatic; and promotes the effectiveness of DOOH advertising. DPAA has spearheaded programmatic development, standards and adoption for the DOOH industry.
Barry Frey on Twitter: @barryfrey