DSE 2016 Keynote – Real-Time Marketing, a New Approach to Expand the Power of Digital Signage

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You can’t generate attention in today’s always-on, digital-driven world with dusty old strategies. David Meerman Scott will outline meaningful, measureable and low-/no-cost strategies to instantly reach your digital signage audience directly. His informative, entertaining and high-energy presentation offers the best examples of success from a wide variety of large and small organizations, from business-to-business outfits to rock bands, nonprofits to entrepreneurial growth businesses, and he’ll show you how to attain the same results.

Scott will energize you to put fear aside and embrace new thinking: social media are the tools – but Real-Time is the critical mindset. Scott abandons the command and control, message-driven advertising and PR paradigm and shows how to win hearts and minds by creating digital signage content that people are eager to consume and share.

Scott offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility and increase sales. Including a wealth of compelling case studies and real-world examples of content marketing and inbound marketing success, this is the new reality of reaching buyers when they’re eager to hear from you. Learn how large and small companies, nonprofits and other organizations can leverage digital signage content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns.

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