Atlanta – Digital Signage Expo (DSE), the world’s largest international trade show and educational conference dedicated to digital displays, interactive technology and digital communications networks, sets all-time records in attendance and exhibit space.
The conference and trade show, which ran March 15-18, surpassed last year’s attendance record with more than 4,100 attendees from 69 countries worldwide, also setting a new record. But the important news is that 45 percent of that verified attendance was end users, an increase of 7 percent in DSE’s primary target audience compared to 2015.
The exhibit hall also set a new record of over 84,000 net square feet. Of the over 200 exhibitors, 45 were exhibiting for the first time.
End user attendees represented more larger and well-known companies than ever before, including: Amazon.com, Anheuser-Busch, Capital One, Chevron, Facebook, Honda, JPMorganChase, Kimberly Clark, McDonald’s, Nike, Porsche, Quick Trip, Syracuse University, The Walt Disney Company, The U.S. Air Force Academy and others.
“The big takeaway from DSE 2016 was that attendees were highly qualified, Andrea Varrone, DSE’s Show Director, said. “We worked extremely hard to bring notable brands to the show floor by expanding the breadth and depth of our digital marketing program, increasing the event’s social media reach and leveraging the talents of our attendee relationship team. The investment paid off. DSE continues to be the only venue for connecting with End Users who are knowledgeable about our industry and ready to make purchasing decisions.”
Senior management, communications specialists, marketers, administrators and technologists who attended the show were enthusiastic about seeing the newest technologies and opportunities to network with peers.
“DSE helps keep me at the forefront of the digital industry so I can continue to provide the highest value to my customers,” Jesse Breidinger, Senior Customer Marketing Manager, The Coca-Cola Company, said. With the fast-pace evolution of technology, I make sure that DSE is on my calendar each year to see the latest trends and innovation.”
Mark your calendar now: DSE® 2017 is scheduled for March 28-31, 2017, with access to the Exhibit Hall March 29 and 30 at the Las Vegas Convention Center in Las Vegas. To reserve exhibit space contact Andrea Varrone at (770) 817-5905. Or, for more information, visit www.dse2017.com
You can follow DSE on Twitter at DSExpo, or for all DSE 2017 updates, use #dse2017. For year-round news and information on digital signage, visit DSE’s Digital Signage Connection web portal at www.digitalsignageconnection.com.
DSE, produced by Exponation LLC, is co-located with the Digital Content Show, and will be held at the Las Vegas Convention Center March 28-31, 2017 with access to the Exhibit Hall March 29-30. DSE is the world’s largest and longest-running conference and trade show exclusively dedicated to showcasing innovative digital communications and interactive technology solutions for customer- and employee-facing organizations. Launched in 2004, DSE was the first event for the digital signage market and has been a significant contributor to the growth of this fast-paced industry. Professional end-user attendance represents decision-makers from key industry categories such as retail, restaurant, healthcare, education, hospitality and transportation, as well as other key stakeholders, including advertising executives, brand marketers and systems integrators.
More than 200 exhibitors feature technology and services including hardware, software, network, delivery and content from around the globe. DSE also offers the largest and most diversified digital signage and digital out-of-home educational program anywhere in the world, with more than 125 educators and the largest variety of educational opportunities, including a live installation tour and structured curriculum leading to professional recertification in 10 educational tracks. The 2016 program will be comprised of pre- and post-show educational events, general conference seminars, as well as targeted Industry Roundtable Discussion Groups and free presentations staged in on-floor theaters.