Atlanta – Digital Signage Expo (DSE), the world’s largest international trade show and educational conference dedicated to digital displays, interactive technology and digital communications networks, announced today that it will host an all-new, full-day, eight-part Digital Out-of-Home Strategy Summit on Tuesday, March 28, at DSE 2017, to be presented by the Digital Signage Federation.
With a welcoming address by Richard Ventura, 2017 Chairman of the DSF, the Digital Out-of-Home Strategy Summit will feature:
Opening Keynote entitled, “State of the Digital Out-of-Home Industry: We Should All Just Quit”
Phil Lenger, President of Show+Tell will challenge attendees to consider the future of the digital signage industry and suggest ways in which it should evolve to remain relevant and effective.
Digital Signage: Activator of Smart Cities
The session will address how digital signage can use its captivating advantages to become the activator layer of Smart Cities, compared to alternatives like mobile and fast-developing technologies like augmented reality.
Future DOOH Trends
This panel discussion will share views on “what’s next,” in the areas that impact digital signage technology allowing attendees to get a better sense of how their own company strategies may fare or may require some mid-course correction.
Lunch and Learn: Global DOOH Insights
Expert panelists from the Americas, Australasia and Europe will provide a 10-year summary, the current state of the industry abroad and discuss what the next few years are likely to mean to the DOOH industry globally – an excellent reference for both attendees from North America and abroad who are interested in understanding a complete industry picture.
Approaching Projects Driven by Customer Experience
This panel discussion will focus on the importance of the customer – not the technology – in creating successful digital signage networks and digital out-of-home executions. Attendees will learn how the basis of customer experience is defining and establishing objectives.
Analytics: From Insights to Predictions
The panel will explore the process to establish areas to measure and the strategy to focus on the most valuable insights. It will also share best practices regarding the types of external data that can provide deeper insights as well as risks associated with noise from internal data sources.
Omni-Channel Advertising: Building Seamless Cross-Channel Integration Between Brands and the Mobile Consumer
This panel of leading advertising, technology, media and brand executives will help you navigate the omni-channel environment and provide real examples of cross-channel integration with campaigns that attract and connect with the mobile consumer.
Generating Revenue with Programmatic Buying
In this session attendees will learn how to generate external revenue over their previously closed-content network. MGM Resorts will share how it turned its digital out-of-home network into a new revenue-generating opportunity.
Mark your calendar now: DSE® 2017 is scheduled for March 28-31, 2017, with access to the Exhibit Hall March 29-30 at the Las Vegas Convention Center in Las Vegas. To reserve exhibit space, contact Andrea Varrone at (770) 817-5905. For more information, visit www.dse2017.com.
You can follow DSE on Twitter (@DSExpo) or Facebook (facebook.com/DSExpo). For all DSE 2017 updates, use #dse2017. For year-round news and information on digital signage, visit DSE’s Digital Signage Connection web portal at www.digitalsignageconnection.com.
About The Digital Signage Federation
DSF’s Mission is to support and promote the common business interests of the world-wide digital signage, interactive technologies and the digital out-of-home network industries. The DSF is a not-for-profit independent voice of the digital signage industry reflecting the diversity of its membership. It promotes professional recognition through certifications, continuing education, conferences, publications, and presentations offered by the DSF and affiliate groups. It provides government lobbying to leverage the collective strength of members and represent their interests at the higher levels of government and the community. The DSF provides leadership and networking opportunities focused on building a strong foundation for the advancement of the digital signage industry. For more information, visit www.digitalsignagefederation.org.
DSE, produced by Exponation LLC, is co-located with the Digital Content Show, and will be held at the Las Vegas Convention Center March 28-31, 2017 with access to the Exhibit Hall March 29-30. DSE is the world’s largest and longest-running conference and trade show exclusively dedicated to showcasing innovative digital communications and interactive technology solutions for customer- and employee-facing organizations. Launched in 2004, DSE was the first event for the digital signage market and has been a significant contributor to the growth of this fast-paced industry. Professional end-user attendance represents decision-makers from key industry categories such as retail, restaurant, healthcare, education, hospitality and transportation, as well as other key stakeholders, including advertising executives, brand marketers and systems integrators.
More than 200 exhibitors feature technology and services including hardware, software, network, delivery and content from around the globe. DSE also offers the largest and most diversified digital signage and digital out-of-home educational program anywhere in the world, with more than 125 educators and the largest variety of educational opportunities, including a live installation tour and structured curriculum leading to professional recertification in eight educational tracks. The 2017 program will be comprised of 12 pre- and post-show educational events, 40 general conference seminars, including a specialized keynote presentation for each educational track, as well as targeted 42 industry roundtable discussion groups and 28 free presentations staged in on-floor theaters.