DSE 2018 to Host HighStreet Collective’s “Digital Experience Forum: Winning with DX – A Summit for Future Success”


AtlantaDigital Signage Expo (DSE), the world’s largest international trade show and educational conference dedicated to digital displays, interactive technology and digital communications networks, announced today that it will host the all-new, full-day “Digital Experience Forum: Winning with DX – A Summit for Future Success” on Tuesday March 27 at DSE 2018, hosted by the HighStreet Collective.

The experts at HighStreet Collective, a new retail innovation consultancy co-founded by Laura Davis-Taylor and Ed King, have recruited among the brightest minds and creative thinkers for this year’s Digital Experience Forum at the Digital Signage Expo. The day-long program, titled “Digital Experience Forum: Winning with DX – A Summit For Future Success,” is built around a carefully curated set of speakers and topics from some of the world’s biggest brands and seasoned digital experience practitioners.

HighStreet Collective’s approach pivots this year’s Forum from a traditionally technology-focused event toward a more comprehensive focus on the customer experience, and the digital experiences that exist within. Attendees will walk away with insider knowledge and game-changing ideas sure to drive innovation through digital experiences, as well as a fresh perspective on how to speak the language of the chief marketing officers that have become the true decision makers.

As HighStreet Collective co-founder Laura Davis-Taylor explains, the customer experience represents a very broad ecosystem of design and innovation to drive consumer engagement. While digital experiences such as digital signage are an integral part of that ecosystem, she notes the time has long passed to look beyond hardware and software, and toward a grander vision that will drive consumer engagement — and new business.

“Location-based experiences as we have grown accustomed to have been fully disrupted, and as an industry we need to evolve our understanding of how to thrive in this new world order,” said Davis-Taylor. “This year’s Forum will arm attendees with the insights they need to win business, and truly elevate the digital experiences that live inside that broader customer experience.”

The Forum kicks off at 8am with a keynote presentation from Phillip Raub, President of b8ta, Inc., the technology retailer that boldly states: “Retail isn’t dead, it needs a revival.” Phillip’s presentation, “Meet Your New Client: The CMO,” will address what senior brand leadership is seeking when screening new customer-facing technologies; and how to pivot your pitch to win with marketing language versus technology talk.

Phillip’s keynote will be followed by a series of eight informative panels, presentations and workshops that will feature dynamic and respected speakers including RSR Research Managing Director Nikki Baird (The Emerging Engagement Toolbox) and Sublime Behavioral Marketing CEO Neale Martin (An Emotional Breakdown: Deconstructing Dopamine for Dollars, co-presented with Ed King.) A complete list of sessions with confirmed participants can be found at https://tinyurl.com/ybwaduym.

According to HighStreet co-founder King, the diverse lineup of sessions offers something for everyone coming to Digital Signage Expo. For example, he notes that systems integrators will find value in learning how to design experiences for Omnichannel, while technology managers and end users will gain insight into emerging technologies that are sure to make a difference in digital experiences.

“These sessions are all tributaries to this main high level topic of the customer experience, and how to create experiences that will get people off the couch and into the store,” said King. “It’s about understanding cultures and people, navigating the realities of our industry, and ensuring that experiences lead to positive emotional experiences. This year’s Forum is a truly holistic approach, and we are thankful to partner with the Digital Signage Expo to bring this vision and opportunity to life.”

Mark your calendar now: DSE® 2018 is scheduled for March 27-30, 2018, with access to the Exhibit Hall March 28-29 at the Las Vegas Convention Center in Las Vegas. To reserve exhibit space, contact Andrea Varrone at (770) 817-5905. For more information, visit www.dse2018.com.

You can follow DSE on Twitter (@DSExpo) or Facebook (facebook.com/DSExpo). For all DSE 2018 updates, use #dse2018. For year-round news and information on digital signage, visit DSE’s Digital Signage Connection web portal at www.digitalsignageconnection.com.


About the High Street Collective

The HighStreet Collective, a consultancy hyper-focused on innovating the in-store shopping experience for today’s connected shopper. Thanks to technology and ecommerce, shoppers’ expectations continue to rise, while the rate of innovation at retail has lagged behind. Serving forward-thinking brands and retailers, HighStreet helps close this “experience gap” by giving shoppers meaningful reasons to come back into the store.

About DSE

DSE, produced by Exponation LLC, is co-located with the Digital Content Show, and will be held at the Las Vegas Convention Center March 27-30, 2018, with access to the Exhibit Hall March 28-29. DSE is the world’s largest and longest-running conference and trade show exclusively dedicated to showcasing innovative digital communications and interactive technology solutions for customer- and employee-facing organizations. Launched in 2004, DSE was the first event for the digital signage market and has been a significant contributor to the growth of this fast-paced industry. Professional end-user attendance represents decision-makers from key industry categories such as retail, restaurant, healthcare, education, hospitality and transportation, as well as other key stakeholders, including advertising executives, brand marketers and systems integrators. 

More than 200 exhibitors feature technology and services including hardware, software, network, delivery and content from around the globe. DSE also offers the largest and most diversified digital signage and digital out-of-home educational program anywhere in the world, with more than 125 educators and the largest variety of educational opportunities, including a live installation tour and structured curriculum leading to professional recertification in eight educational tracks. The 2018 program will be comprised of 10 pre- and post-show educational events, 32 general conference seminars, plus a specialized keynote presentation for each educational track, and 10 Emerging Tech Talks, as well as 28 free presentations staged in on-floor theaters.

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