DSE 2018 to Host SEGD Branded Environments: Design for Brand Centric Customer Experiences


AtlantaDigital Signage Expo (DSE), the world’s largest international trade show and educational conference dedicated to digital displays, interactive technology and digital communications networks, announced today that it will host the all-new, two-day  Branded Environments: Design for Brand Centric Customer Experiences on Tuesday and Wednesday, March 27 and 28, at DSE 2018, hosted by the Society for Experiential Graphic Design (SEGD).

The program will open at 9 a.m. on Tuesday, March 27, with a welcome by Justin Molloy, SEGD’s Director of Education, followed by a keynote address by Eric Heiman, Partner and Creative Director of Volume, Inc. SEGD will host a mixer from 5:30 to 7:30 p.m. that evening. The program agenda includes:

Tuesday, March 27, 9 a.m. – 5:00 p.m.

Session 1:  Boundless Touchpoints: Extending the Brand Experience for Sport and Entertainment Venues, to be presented by Asher Johnson of Dimensional Innovations.

Session 2:  Quantified Experiences: Innovating Retail Banking though Branded Environments, to be co-presented by Dardinelle Troen of Ditroen, and David Hawkins of Incite CX.

Session 3:  Bringing the Inside Out: A Story of Human Perception and Public Space, to be presented by Faith Berry-Parent from Studio SC.

Session 4:  From Ride to City: Physical Experiences Along the Journey, to be presented by Danielle Lindsay-Chung from Uber.

Session 5: Designing for Your Users: Integrating Research into the Design Process, to be presented by Gregory Nelson of Altitude Design.

Session 6: Global Impact: Brand Building for Innovative Place, to be co-presented by Simon Hancock and Charlie Bromley of There.

Dialogues: Roundtable Conversations on Trends and Issues in Experiential Graphic Design Practice, to include:

  • Global Practice and International Contexts
  • Design Research and User Insights
  • Visual Storytelling and Dynamic Content
  • Technology and Media Integration
  • Brand Management Methodologies
  • Production and Fabrication Innovation

Wednesday, March 28, 9:30 a.m. – 12:00 p.m.

Zappos Downtown Escapade Tour Experience

Wednesday, March 28, 2:00-4:00 p.m.

Sponsored DSE Show Floor Tour

Mark your calendar now: DSE® 2018 is scheduled for March 27-30, 2018, with access to the Exhibit Hall March 28-29 at the Las Vegas Convention Center in Las Vegas. To reserve exhibit space, contact Andrea Varrone at (770) 817-5905. For more information, visit www.dse2018.com.

You can follow DSE on Twitter (@DSExpo) or Facebook (facebook.com/DSExpo). For all DSE 2018 updates, use #dse2018. For year-round news and information on digital signage, visit DSE’s Digital Signage Connection web portal at www.digitalsignageconnection.com.


About the Society for Experiential Graphic Design (SEGD)

SEGD is the global, multidisciplinary community of professionals who plan, design, and build experiences that connect people to place. SEGD members are graphic and information designers, fabricators, architects, exhibition designers, technology integrators, interaction designers, brand strategists, students, wayfinding specialists, teachers, and others who have a hand in shaping content-rich, experiential spaces.

SEGD has over 2,100 members in more than 20 countries.

About DSE

DSE, produced by Exponation LLC, is co-located with the Digital Content Show, and will be held at the Las Vegas Convention Center March 27-30, 2018, with access to the Exhibit Hall March 28-29. DSE is the world’s largest and longest-running conference and trade show exclusively dedicated to showcasing innovative digital communications and interactive technology solutions for customer- and employee-facing organizations. Launched in 2004, DSE was the first event for the digital signage market and has been a significant contributor to the growth of this fast-paced industry. Professional end-user attendance represents decision-makers from key industry categories such as retail, restaurant, healthcare, education, hospitality and transportation, as well as other key stakeholders, including advertising executives, brand marketers and systems integrators. 

More than 200 exhibitors feature technology and services including hardware, software, network, delivery and content from around the globe. DSE also offers the largest and most diversified digital signage and digital out-of-home educational program anywhere in the world, with more than 125 educators and the largest variety of educational opportunities, including a live installation tour and structured curriculum leading to professional recertification in eight educational tracks. The 2018 program will be comprised of 10 pre- and post-show educational events, 32 general conference seminars, plus a specialized keynote presentation for each educational track, and 10 Emerging Tech Talks, as well as 28 free presentations staged in on-floor theaters.

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