Atlanta – Digital Signage Expo (DSE), the world’s largest international trade show and educational conference dedicated to digital displays, interactive technology and digital communications networks, announced today that its Digital Signage DOOH Operators Seminar Program at DSE 2018 designed specifically for Digital Out-of-Home Network Operators, will feature an hour-long session titled, “The Case for Digital Signage: How to Sell Digital Out-of-Home Against Other Media.”
On Wednesday, March 28 at 4 p.m., Stephanie Gutnik, Vice President of Business Development for Broadsign, will present a session that will explore why media buyers have neglected this medium and suggest ways that media owners, salespeople and consultants can effectively pitch DOOH against other media. The goal is to attract new advertisers, grow the industry’s share in media budgets and increase overall revenue.
“Digital and mobile media have become MVPs over the past few years, leaving DOOH to sit on the bench,” said Gutnik. “When given the opportunity to participate, however, DOOH proves to be a team player and can really knock campaign goals out of the park.”
Registration for the DSE Wednesday, March 28 session, “The Case for Digital Signage: How to Sell Digital Out-of-Home Against Other Media,” or any of the DSE 2018 educational conference seminars, which are sponsored by Broadsign and are eligible for Digital Signage Expert Group (DSEG) certification renewal credits, is available online at www.dse2018.com
Mark your calendar now: DSE® 2018 is scheduled for March 27-30, 2018, with access to the Exhibit Hall March 28-29 at the Las Vegas Convention Center in Las Vegas. To reserve exhibit space, contact Andrea Varrone at (770) 817-5905. For more information, visit www.dse2018.com.
You can follow DSE on Twitter (@DSExpo) or Facebook (facebook.com/DSExpo). For all DSE 2018 updates, use #dse2018. For year-round news and information on digital signage, visit DSE’s Digital Signage Connection web portal at www.digitalsignageconnection.com.
DSE, produced by Exponation LLC, is co-located with the Digital Content Show, and will be held at the Las Vegas Convention Center March 27-30, 2018, with access to the Exhibit Hall March 28-29. DSE is the world’s largest and longest-running conference and trade show exclusively dedicated to showcasing innovative digital communications and interactive technology solutions for customer- and employee-facing organizations. Launched in 2004, DSE was the first event for the digital signage market and has been a significant contributor to the growth of this fast-paced industry. Professional end-user attendance represents decision-makers from key industry categories such as retail, restaurant, healthcare, education, hospitality and transportation, as well as other key stakeholders, including advertising executives, brand marketers and systems integrators.
More than 200 exhibitors feature technology and services including hardware, software, network, delivery and content from around the globe. DSE also offers the largest and most diversified digital signage and digital out-of-home educational program anywhere in the world, with more than 125 educators and the largest variety of educational opportunities, including a live installation tour and structured curriculum leading to professional recertification in eight educational tracks. The 2018 program will be comprised of 10 pre- and post-show educational events, 32 general conference seminars, plus a specialized keynote presentation for each educational track, and 10 Emerging Tech Talks, as well as 28 free presentations staged in on-floor theaters.