DSE 2018 Seminar to Present “Deploying Digital Signage Solutions in Stadium and Entertainment Venues”

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AtlantaDigital Signage Expo (DSE), the world’s largest international trade show and educational conference dedicated to digital displays, interactive technology and digital communications networks, announced today that its Digital Signage General End User Seminar Program at DSE 2018 designed specifically for end users, will feature an hour-long session titled, “Deploying Digital Signage Solutions in Stadium and Entertainment Venues.”

On Wednesday, March 28 at 4 p.m., Dane Oldridge, Technical Solutions Specialist for Intel, will present a session that will provide an in-depth profile of digital signage for sports and entertainment facilities. Attendees will learn how multiple vendors work together to meet the wide-ranging needs of an entertainment venue; how discrete communication platforms come together to communicate a unified content and advertising strategy; and some best known methods of entertainment deployments showcasing successful implementations.

“The best way to coordinate an installation in an entertainment venue is to create a digital signage package for the construction and design team so they can build from the start and allocate the necessary resources for electrical, data paths, mounting requirements, equipment space/access, cool/heating ventilation and post support/content maintenance,” said Ralph Schorbach, Technology Manager for Fairplex. “This is a cradle-to-grave scenario; watch and work on every aspect. What you spend now will save you 10-fold down the road.”

“In order to meet the unique challenge of deploying digital solutions in-arena, there are a few key points to consider,” said Jim Riley, Director of Marketing for the Columbus Blue Jackets. “These include making sure you define the purpose of the piece (is the focus on content, video, data-driven results or sales related?); implementing dynamic creative; understanding the timing and atmosphere of a live event; and staying up-to-date with the new technology that’s constantly changing and finding ways to monetize the digital signage network. All of these factors contribute to the overall goal of providing hockey games that are fun, family friendly, exciting and entertaining for our fans.”   

Registration for the DSE Wednesday, March 28 session, “Deploying Digital Signage Solutions in Stadium and Entertainment Venues,” or any of the DSE 2018 educational conference seminars, which are sponsored by Broadsign and are eligible for Digital Signage Expert Group (DSEG) certification renewal credits, is available online at www.dse2018.com

Mark your calendar now: DSE® 2018 is scheduled for March 27-30, 2018, with access to the Exhibit Hall March 28-29 at the Las Vegas Convention Center in Las Vegas. To reserve exhibit space, contact Andrea Varrone at (770) 817-5905. For more information, visit www.dse2018.com.

You can follow DSE on Twitter (@DSExpo) or Facebook (facebook.com/DSExpo). For all DSE 2018 updates, use #dse2018. For year-round news and information on digital signage, visit DSE’s Digital Signage Connection web portal at www.digitalsignageconnection.com.

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About DSE

DSE, produced by Exponation LLC, is co-located with the Digital Content Show, and will be held at the Las Vegas Convention Center March 27-30, 2018, with access to the Exhibit Hall March 28-29. DSE is the world’s largest and longest-running conference and trade show exclusively dedicated to showcasing innovative digital communications and interactive technology solutions for customer- and employee-facing organizations. Launched in 2004, DSE was the first event for the digital signage market and has been a significant contributor to the growth of this fast-paced industry. Professional end-user attendance represents decision-makers from key industry categories such as retail, restaurant, healthcare, education, hospitality and transportation, as well as other key stakeholders, including advertising executives, brand marketers and systems integrators. 

More than 200 exhibitors feature technology and services including hardware, software, network, delivery and content from around the globe. DSE also offers the largest and most diversified digital signage and digital out-of-home educational program anywhere in the world, with more than 125 educators and the largest variety of educational opportunities, including a live installation tour and structured curriculum leading to professional recertification in eight educational tracks. The 2018 program will be comprised of 10 pre- and post-show educational events, 32 general conference seminars, plus a specialized keynote presentation for each educational track, and 10 Emerging Tech Talks, as well as 28 free presentations staged in on-floor theaters.

About ESI Design
ESI Design transforms places into dynamic experiences that engage audiences, solve complex challenges, and deliver lasting results. From its roots reinventing the Brooklyn Children’s Museum into one of the country’s first interactive museums to its recent work for eBay, the Ellis Island National Museum of Immigration, Comcast, PNC Bank, Beacon Capital, and the Edward M. Kennedy Institute for the U.S. Senate, ESI Design has defined the field of experience design for over forty years, fundamentally changing how people connect with brands, organizations, cultural institutions and, most importantly, with each other. A collaborative, in-house team of designers, strategists, storytellers, technologists, artists, and problem-solvers work with you from day one, until it’s done. ESI Design seamlessly weaves the physical and digital worlds together to create immersive experiences with enduring impact. For more information, connect with ESI Design: Twitter, LinkedIn, Facebook, Vimeo, YouTube and Instagram. (www.esidesign.com)

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