DSE 2018 Seminar to Present “How Digital Data and Innovation are Making OOH a Core Media Buy”


AtlantaDigital Signage Expo (DSE), the world’s largest international trade show and educational conference dedicated to digital displays, interactive technology and digital communications networks, announced today that its Digital Signage DOOH Operators Seminar Program at DSE 2018 designed specifically for Digital Out-of-Home Network Operators, will feature an hour-long session titled, “How Digital Data and Innovation are Making OOH a Core Media Buy.”

On Thursday, March 29 at 2 p.m., panelists Dan Levi, Chief Marketing Office for Clear Channel Outdoor, Stephen Freitas, Chief Marketing Officer for Outdoor Advertising Association of America, and Ian Dallimore, Director of Digital Strategy and Innovation for Lamar Advertising, will discuss how a digital approach to out-of-home media is truly driving change in ad-supported networks. The session will present a broad overview with examples that demonstrate how the out-of-home industry is adapting to automation, mobile targeting and retargeting, attribution, and how the medium is bridging the divide between conventional and digital out-of-home.

Attendees will learn how:

  • Data is driving insights that prove the value of OOH and DOOH media like never before.
  • Innovation, matched with creative storytelling, is making OOH messaging more relevant than ever before.
  • A clear roadmap for the future, pointing at trends that will transform and improve the OOH business, both conventional and digital platforms, proves why it is essentially a core media buy.

Registration for the DSE Wednesday, March 29 session, “How Digital Data and Innovation are Making OOH a Core Media Buy,” or any of the DSE 2018 educational conference seminars, which are sponsored by Broadsign and are eligible for Digital Signage Expert Group (DSEG) certification renewal credits, is available online at www.dse2018.com.

Mark your calendar now: DSE® 2018 is scheduled for March 27-30, 2018, with access to the Exhibit Hall March 28-29 at the Las Vegas Convention Center in Las Vegas. To reserve exhibit space, contact Andrea Varrone at (770) 817-5905. For more information, visit www.dse2018.com.

You can follow DSE on Twitter (@DSExpo) or Facebook (facebook.com/DSExpo). For all DSE 2018 updates, use #dse2018. For year-round news and information on digital signage, visit DSE’s Digital Signage Connection web portal at www.digitalsignageconnection.com.


About DSE

DSE, produced by Exponation LLC, is co-located with the Digital Content Show, and will be held at the Las Vegas Convention Center March 27-30, 2018, with access to the Exhibit Hall March 28-29. DSE is the world’s largest and longest-running conference and trade show exclusively dedicated to showcasing innovative digital communications and interactive technology solutions for customer- and employee-facing organizations. Launched in 2004, DSE was the first event for the digital signage market and has been a significant contributor to the growth of this fast-paced industry. Professional end-user attendance represents decision-makers from key industry categories such as retail, restaurant, healthcare, education, hospitality and transportation, as well as other key stakeholders, including advertising executives, brand marketers and systems integrators. 

More than 200 exhibitors feature technology and services including hardware, software, network, delivery and content from around the globe. DSE also offers the largest and most diversified digital signage and digital out-of-home educational program anywhere in the world, with more than 125 educators and the largest variety of educational opportunities, including a live installation tour and structured curriculum leading to professional recertification in eight educational tracks. The 2018 program will be comprised of 10 pre- and post-show educational events, 32 general conference seminars, plus a specialized keynote presentation for each educational track, and 10 Emerging Tech Talks, as well as 28 free presentations staged in on-floor theaters.

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