DSE Partners with THE rAVe Agency for LAVNCH WEEK Virtual Event

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Rave and Zoom's LAVNCH WEEK pic

Atlanta – April 22, 2020 – Digital Signage Expo (DSE) announces a partnership with THE rAVe Agency for the AV industry’s first all-digital launch event, LAVNCH WEEK. Created by THE rAVe Agency in partnership with Zoom Video Communications, LAVNCH WEEK (pronounced “launch” week) is a five-day virtual event that combines keynote presentations, interactive panels and video content. DSE is proud to be a partner, along with the Digital Signage Federation, for LAVNCH WEEK’s Digital Signage Day on April 28, 2020.

Digital Signage Day will include three main events, all dealing at least in part with how to handle the challenges and changes presented by the coronavirus (COVID-19) situation. The first is a Keynote entitled COVID-19 Market Reactions and Forecasts in AV, Digital Signage and Advertising, and it will be presented by PJ SOLOMON’s Managing Director and Head of Media & Tech Services Mark Boidman. This important session will analyze the status and trends of the digital and media industries, including current challenges and potential opportunities post-crisis and for the future. The second, entitled Programmatic Essentials for Digital Out-of-Home (DOOH) and presented by two executives from Prohaska Consulting, will focus on harnessing and demystifying programmatic advertising for one of the fastest growing industry verticals in our new digital ecosystem. Lastly, Digital Signage Day will close with a panel discussion entitled Leveraging Digital Signage in Times of Crisis, which will feature five industry luminaries and be moderated by DSE’s Conference Director Helen Kang.

LAVNCH WEEK creates a new opportunity for DSE to connect with industry professionals across the world through THE rAVe Agency’s virtual platform. LAVNCH WEEK will kick off on April 27, 2020, and will focus on a different industry vertical market each day. Attendees can earn CTS RUs, learn about the latest digital signage technology, and network with industry influencers and peers at no cost to industry professionals. They’ll also have the ability to virtually interact in discussions, and at the conclusion of each day, a video library will open featuring product videos that include only new products or solutions. Attendees are encouraged to take their conversations to social media, as well, through LinkedIn and Twitter with the custom hashtag (#LAVNCHweek). For details and registration, visit: https://rave.pub/LAVNCHweek.   

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About Digital Signage Expo (DSE)

DSE, produced by Exponation LLC, will be held at the Las Vegas Convention Center September 15-18, 2020 with access to the Exhibit Hall September 16-17. DSE is the world’s foremost conference and trade show dedicated to digital signage, interactive technology, DOOH networks and content solutions. Launched in 2004, DSE was the first event for the digital signage market and has been a significant contributor to the growth of this fast-paced industry. For details, visit www.dse2020.com and DSE social channels (#DSE2020).

About THE rAVe Agency

Founded in 1998 by Gary Kayye, Kayye Consulting was the AV industry’s first marketing consulting firm. Now, it has become THE rAVe Agency, providing the AV market, globally, with the industry’s first creative agency. We’re leaders in social media marketing, strategy, branding, product development, experiential marketing, content marketing, lead generation and storytelling. THE rAVe Agency incorporates more than 50 years of professional experience into six strategic talents, including rAVe [PUBS], rAVe [NOW], rAVe [CREATE], rAVe [CONSULT], rAVe [STORYTELLING] and rAVe [SPEAK]. For more information, please visit www.THErAVeAgency.com.

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