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Date & Time: Thursday, January, 11 2018, 2:00 p.m. EST
Summary: The first in the Digital Signage Expo 2018 pre-show webinar series, this presentation and discussion will benefit hotel operators, technologists and communications professionals responsible for their facilities’ digital communications network.
Titled, “Enhancing the Hotel Guest Experience with Digital Signage,” this 30-minute session will be moderated by Hotel Management’s Editor-in-Chief, David Eisen, with presenters Sandra Breading, Senior Director of IT for Marriott International and Frank Coccaro, Executive Director of Multimedia for MGM Resorts International.
The webinar will discuss and identify such topics as:
- The most common applications of digital signage in a hotel venue,
- The benefits of using digital signage on a hotel property,
- How digital signage helps to create guest engagement,
- How the guest experience is enhanced through the use of digital signage,
- The most important things a hotel operator should consider when planning a digital signage installation, and…
- The skill sets required when operating a digital signage network for a hotel property
Speaker Bios: Senior Director of IT Planning, Global Operations, Hotel Digital Platforms and Brand Technology at Marriott International, Sandra Breading is responsible for developing the Global Program IT Strategies for Property Internet and Digital Signage, in addition to partnering with Brand Teams for evaluate certain Platform Technologies. Breading is a graduate of West Virginia Wesleyan College and brings to the table 25+ years in Theme Park Operations and Technology experience from her prior role at the Walt Disney Company where she was a leader in the development and implementation of product strategy, along with setting technology and security standards for mobile devices and digital signage.
Frank Coccaro has been with MGM Resorts International for 24 years and has been involved in all aspects of video production, content delivery, and hardware and software deployment. He has provided new deployment strategies, creative direction, and content development for the company’s digital signage network. He currently oversees the teams responsible for all back of house digital content and programing for all front and back facing displays in Las Vegas and Regional properties. Prior to joining MGM, Coccaro traveled the world on cruise ships, worked on large sporting events like Seoul Summer Olympics, Australia’s America’s Cup Races, and was an Art Director for Film and TV projects.
David Eisen is editor-in-chief of the Questex Hospitality Group, whose titles include Hotel Management magazine. His responsibilities include overseeing print and digital direction and leading content creation for events and conferences under the Questex umbrella. Prior to joining Questex, he was hotel editor at Business Travel News. Eisen has a master’s degree in hospitality industry studies from New York University’s Jonathan M. Tisch Center for Hospitality and Tourism. He frequently presides over and moderates panels and roundtable discussions on global hospitality investment, development and other industry trends and topics.
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