DSE Webinar Series: Enhancing the Stadium and Entertainment Venue Experience with Digital Signage


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Date & Time: Thursday, March 8, 2018, 2:00 p.m. EST


Summary: The ninth in the free weekly first quarter webinar series leading up to Digital Signage Expo 2018, this webinar entitled Enhancing the Stadium and Entertainment Venue Experience with Digital Signage, will be presented Thursday, March 8 at 2 p.m. EST, and will benefit Stadium and Entertainment Venue administrators, technologists and communications and marketing professionals responsible for their facility’s digital communications network.

The 30-minute session will be moderated by IACM Member Kim Stone, Executive Vice President & General Manager for AmericanAirlines Arena and the Miami HEAT, with presenters Rodney Ward, Senior Director of Venue Technology for the International Speedway Corporation, and Jim Riley, Director of Marketing for the Columbus Blue Jackets organization.

The webinar will discuss and identify such topics as:

  • The most common applications of digital signage in a Stadium and Entertainment Venue,
  • The benefits of using digital signage in a Stadium and Entertainment Venue setting,
  • How digital signage helps to create visitor and fan engagement,
  • How the visitor and fan experience is enhanced through the use of digital signage,
  • The most important things a Stadium and Entertainment Venue network operator should consider when planning a digital signage installation,
  • What common mistakes to avoid, and…
  • The skill sets required when operating a digital signage network in a Stadium and Entertainment Venue

board_riley_jimSpeaker Bios: Jim Riley is the Director of Marketing for the Columbus Blue Jackets. He oversees all aspects of the organization’s marketing efforts including advertising, branding, ticket promotions, signage, community events and creative services. Riley joined the Blue Jackets organization during the 2007‑08 season as Marketing Manager for Nationwide Arena events and the Columbus Destroyers of the Arena Football League. He was promoted to Director of Marketing in 2013. A native of east central Ohio, Riley graduated from Ohio Northern University in 1997 with a bachelor’s degree in business management and sports management.

Rodney Ward - International Speedway Corp - DSE Advisory BoardRodney Ward is the Senior Director, Venue Technology at International Speedway Corporation (ISC), a position he has held since November 2013. In this role, he manages technology for the company’s portfolio of NASCAR tracks. Prior to this position, he served as the Technology Project Manager for Daytona Rising the 400-Million-dollar reimagining of the Daytona International Speedway. Before joining ISC, Ward had over 20 years of experience in technology project management in retail, government, telecommunication, broadcast, and entertainment. He has also held roles at Airscan, American Eagle Outfitters, Crown Castle, Wintec, Open Network Technologies, Aerial, and GTE Mobilenet.

Kim Stone picA veteran of the dynamic South Florida sports market for more than two decades, Kim Stone’s experience spans almost every functional area of a professional sports team. She has been an integral part of building the success of the Miami HEAT and AmericanAirlines Arena by developing and implementing sound business strategies and management practices. Promoted to her current position of Executive Vice President & General Manager in 2006, Stone is responsible for overseeing the day-to-day operations of the award-winning AmericanAirlines Arena.

NOTICE: By registering for our webinar, you become eligible to receive email updates, newsletters and other important industry information from Digital Signage Connection and Digital Signage Expo. If you wish to opt out of receiving this information at any time, please email tgrooms@exponation.net.


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