DSE Week Saw NanoLumens Provide Lamar Advertising with a New Digital Ad Platform at McCarran Intl. Airport


April 2019 — There was plenty going on in Las Vegas around the 2019 Digital Signage Expo (DSE), which took place during the last week of March. One notable occurrence was the digital signage takeover in the Terminal 1 baggage claim of McCarran International Airport on Tuesday, March 26. The airport’s static signage-laden terminal, sometimes referred to as Times Square West, took the opportunity to launch its digital makeover and its advertising platform for Lamar Advertising just in time for DSE 2019.

60 Engage Series and Performance Series LED displays from NanoLumens were programmed to welcome visitors to the airport, to the bustling city of Las Vegas itself and to the most contextually relevant and applicable trade show imaginable: DSE. The featured content showcased the Las Vegas skyline along with the official logos of all involved parties. The work behind this timely project commenced while the baggage claim area continued to operate around the clock, and local Las Vegas integrator Vision Sign handled the complicated install.

“Most of the advertising that Lamar had in that baggage claim area needed to be constantly updated as the shows and events in Vegas frequently change. Removing static banners and sign graphics and putting up new ones was an additional cost for Lamar’s advertisers,” said Dave Merlino, NanoLumens Vice President of Sales. “Replacing those banners with NanoLumens LED displays empowers Lamar to offer their clients a world-class digital advertising platform whose content can be changed instantly to meet the needs of its advertisers.”

Following the official announcement and dedication, done by Lamar Advertising’s Director of Business Development Shauna Forsythe, NanoLumens took the opportunity to hand out Crystal Nixel trophies to their partners from Lamar Advertising and Vision Sign. In addition, a behind-the-scenes tour of the network’s operation was given to ticketed attendees in the know. Check out some of the images below, and check back soon for Digital Signage Connection’s full video version of the Terminal 1 signage takeover coverage.

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