DSE’s New Programmatic Workshop


Programmatic pic

As Out-of-Home (OOH) advertising revenue has continuously grown into the billions, so too has the concept of programmatic DOOH (pDOOH). While still in its early stages, pDOOH is expected to fuel rapid growth in the sector as it eliminates the need to negotiate every campaign with a network owner and boosts transactional efficiency, not to mention a host of other potential benefits.

For the Programmatic Workshop we’ve put together at DSE 2020, industry leaders will come together to define and discuss the ecosystem that comprises pDOOH. This workshop will be a “Foundations Training”, providing attendees with a strong comprehension of the various stakeholders (DSP, SSPs, Exchange, Agency, Buyers, Sellers) and their roles. The event will also define and explain the various types of programmatic trading, often referred to as the Waterfall, and assist both buyers and sellers in understanding which may be most suitable for their respective KPIs. This is a must-attend workshop for any attendee looking to walk away with key learnings that will help them move the needle in their own businesses. Lunch is included in this workshop, which takes place on Thursday, April 2 from 11 a.m. to 1 p.m.

See below for more info about each speaker:

IAN DALLIMORE – VP Digital Growth
Lamar Advertising Company

As Lamar’s VP of Digital Growth, Ian Dallimore works with Programmatic SSPs, DSPs and client brands and agencies to devise strategic plans utilizing Digital Out-of-Home. He helps drive new, future innovations through the use of technologies such as real-time feeds, social platforms, 1st/3rd party data and interactive technologies as well as a heavy focus on Data and Attribution.

ERIC LAMB – VP Publisher Solutions
Vistar Media

Eric Lamb is VP, Publisher Solutions at Vistar Media. After joining in 2014 as an engineer, Eric eventually became head of the supply-side of Vistar’s business. Currently, he oversees the technical aspects of Vistar’s software, including our SSP, ad server and Cortex, as well as relationships with +60 media owners.

JESSICA LITTLEJOHN – Director, Digital Innovation
Pattison Outdoor Advertising

As the Director of Digital Innovations for Pattison Outdoor, Jessica Littlejohn leads initiatives for measurement, ad serving technology and programmatic ad sales for Canada’s largest Out of Home Operator. Jessica is passionate about bringing her extensive knowledge to an evolving advertising ecosystem blending traditional OOH methods with new programmatic capabilities.

Prohaska Consulting

Matt Prohaska, CEO and Principal of Prohaska Consulting, leads the world’s largest and most-experienced programmatic consulting practice, with more than 350 clients and 100 full-time and part-time teammates. Prohaska helps brands, agencies, tech, publishers, and investors with their tech, targets and talent in all areas of digital marketing and monetization.

CHRISTINA RADIGAN – Managing Director, Marketing & Communications
Outdoor Media Group

With over 20 years of media experience, Radigan educates clients about emerging media, research, initiatives and trends. Her expertise includes digital place-based, cinema, non traditional and printed out of home. She oversees the development of the organization’s marketing resources, establishing best practices and guidelines upon which the company plans and buys the medium.


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