Educational Opportunities at DSE 2019

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DSE 2019 Education pic

Early bird rates for DSE 2019 are ending on February 15, which means that Friday is the last chance to get free exhibit hall passes and up to $300 off conference rates. So, if you’re considering any of the show’s unique educational opportunities, this is the week to do it! That said, we’ve included the entire schedule here complete with each session description for your convenience:

ALI – Digital Workplace Forum – Presented by ALI  

Tuesday, March 26, 2019 7:00 AM – Thursday, March 28, 2019 1:45 PM

In order to achieve success, your employees need to be engaged, motivated and informed. Hear from a variety of speakers about the internal communication tools and channels they’re using to achieve just this. The Digital Workplace Summit also includes access to the DSE Exhibit Hall.

Full program and event information can be found here.

TOUR – Digital Signage Guided Installation Tour

Tuesday, March 26, 2019 7:30 AM – 1:00 PM

DSE’s 14th annual Digital Signage Guided Installation Tour will provide customer-facing views and behind-the-scenes insights of some of the best digital signage installations in Las Vegas. Spokespeople representing the venues and the technology will be on hand to answer questions and speak to the challenges they faced in concept, design and implementation, as well as provide insights into their solutions and results. Tour attendees will be treated to a networking breakfast and presentation before departing the Las Vegas Convention Center. Breakfast begins at 7:30 a.m. This year’s locations include The Forum Shops at Caesars Palace, McDonald’s Experience of the Future, Marvel’s Avengers S.T.A.T.I.O.N. Interactive Exhibit and the HyperX Esports Arena.

Tuesday, March 26, 2019 9:00 AM – 5:00 PM

DCME – Digital Signage Content & Media Expert (DCME) Program

The DCME discusses the philosophies at the core of visual communication and how content can be used as a tool for creating impact and viewer engagement. It shows how properly designed content can enhance the viewer experience and promote a response to the call to action. The DCME discusses how to develop a content strategy and introduces the rules for creating effective content. It demonstrates the physical elements and software tools for content creation and finally how the business aspects and analytics complete the picture of ROI for the end user.

DOOH – Digital Out-of-Home (DOOH) Strategy Summit – Presented by Digital Signage Federation

The Digital Out-of-Home Strategy Summit offers a high-level, 35,000-foot perspective on the state of the industry. The conference serves as a meeting place for brand marketers, ad agencies and network operators, and covers what each constituent needs to know about digital out-of-home media and its role in the evolving digital landscape. The conference addresses current and future issues and challenges, including how the medium is measured, who sees it, how effective it is, where it’s located, what it costs and where it fits in the media buyer’s planning. Full Summit agenda found here

DSCE – Digital Signage Certified Expert (DSCE) Program

The DSCE provides the fundamentals necessary to begin a career in digital signage. It introduces the 7 Key Elements of digital signage, a step by step approach that shows the business, creative, and technical elements that interconnect to provide the images seen on screen. Digital signage appears quite simple on the surface but if not understood in context can become a tangled web of concepts. The DSCE addresses the challenge of full immersion and understanding of all that digital signage has to offer.

Tuesday, March 26, 2019 9:00 AM – 5:30 PM

SEGD – Branded Environments – Presented by SEGD

SEGD Branded Environments 2019 is the premier event for the design of brand-centric customer experiences. Integrating meaningful brand experiences into places and spaces provide the highest branding return on investment for owners and their users. Returning for the third year in a row by popular demand, the event hosts a great lineup of speakers and tours that will ignite your imagination about new ways to create solutions in your experiential graphic design projects. Full program and event information can be found here.

Tuesday, March 26, 2019 2:00 PM – 5:00 PM

BOOTCAMP – New Attendee Bootcamp

Familiarize yourself with all DSE has to offer – what you can learn, view and experience! DSE staff and industry veterans will help first-time attendees get acquainted with DSE. This orientation will walk new attendees through the various educational opportunities available at DSE, as well as how to best navigate the show floor and talk to vendors in order to make the most out of their experience.

Wednesday, March 27, 2019 8:00 AM – 8:50 AM

S01 – Opening Keynote – Re-Imagining Signage for the Post-Digital Age

It’s common practice that every time a new technology comes around, we embrace it by applying it to what we’ve done before rather than rethinking our world around what it makes possible. Tom Goodwin looks at the ways in which we can drive innovation and transform all of our industries by truly embracing the power of new technology. Let’s get excited by new technology, from 5G to Artificial intelligence, from projection mapping to innovative displays, but also let’s reimagine customer journeys and expectations and use leaps of creativity and imagination to drive entirely new experiences.

Wednesday, March 27, 2019 9:15 AM – 10:05 AM

S02 – Digital Signage, Brookfield Place & The 360-degree Approach

Brookfield Place is the height of luxury shopping, dining and cultural arts in downtown Manhattan. In addition to housing headquarters for many of the world’s top brands, Brookfield Place is a gold standard for modern-day venues. Yet, it was still missing a connective piece to tie it all together. That’s when the marketing group Pearl Media and Brookfield Place partnered up to optimize the space through a 360-degree approach, focusing on the venue’s new digital signage network. Dive into their 360-degree approach, and learn about their success in selling signage, organically crafting and integrating a digital signage network into a space, mixing physical and digital realities for an enhanced consumer experience and much more.

S03 – Digitizing the Retail Experience: Elevate the Shopper’s Experience in the Competitive Mall Environment

Rogers Communications is a leader in wireless, internet, connected living, entertainment and media, and operates three brands of retail stores across Canada. As a pioneer in digital signage, Rogers will share how they successfully use a range of passive and interactive digital signage to elevate visual merchandising and store design, improve customer experiences and drive traffic.

S04 – Maximizing Your Digital Signage Initiatives

Digital screens and technologies are integral assets to today’s venues. These technologies enhance visitor experiences, maximize event branding and promotions, and create new revenue streams. Are you optimizing the use of digital signage? How can you create the most value from your digital assets? Hear first-hand experiences, recommendations and considerations on how to make the most out of your digital signage.

S05 – What NOT to Do: Lessons Learned from West Virginia University’s Digital Signage Network

Digital signage can be daunting at first. From the unknown abyss of software, hardware, content, replacement and more. Digital Signage Specialist Steve “Chewie” Stavar will share what he views to be the four core areas of digital signage and share some of the pitfalls that came with building an interactive campus network with more than 160 screens.

S06 – Content Design for Digital Displays

Explore the fundamental principles of digital design including screen-based typography, UX, UI, and digital product design. Learn strategies, case studies, and teaching methodologies from the newly developed Creative Technology & Design subject area at FIT. This multimedia presentation includes examples of kinetic typography, content-centric app design, user experience design, and augmented reality.

S07 – Programmatic Beyond the Panel

There are many challenges involved in managing new and existing assets. What kind of assets/components do you need, and how do you allot them accordingly? This session addresses issues surrounding digital asset management including equipment simplification, the repurposing of existing assets, choosing the right displays, standardization of various components and more.

S08 – Analytics and Big Data to Drive Engagement in Retail

This session explores utilizing multiple data points and digesting that data to drive engagement with consumers via digital signage. Analytics must turn data into actionable insights, and ultimately predictive intelligence for customized, unique experiences that will drive customer loyalty and brand awareness. How are analytics and big data building stronger digital signage engagement and creating experiences? How can data be extracted to drive stronger business intelligence and a deeper understanding of the ROI of your digital signage network?

S09 – Retail Revolution: Tech for the Next-Level of Retail Design (AIA accredited)

Retail has been profoundly impacted by technology, heading toward a seamless-ness between the human and the digital. From consumer analytics, behavior mapping, virtual reality to drone delivery, no aspect of the retail equation has gone untouched by the long-arm of technology or the short tail of the Internet. Learn where this is all headed, including why big data reigns supreme and what this means for next-generation of retail environments and how boundaries are blurring between the digital and the molecular – not to mention the home, the store and the workplace. (AIA accredited – Qualifies for 1.0 AIA LU)

Wednesday, March 27, 2019 10:30 AM – 11:00 AM

BP1 – Samsung Casino Technology Integration Ups the Ante for the Gaming Industry

Samsung and its partners seamlessly installed a 110-ft. wide, fine-pitch LED curved digital signage wall in the high-profile sports book at a Reno casino. Hear in-depth insights into what this integration means for the gaming industry as well as the advantages for the sports enthusiast, fan, and casino owner.

DC1 – Why Doesn’t Dynamic Content Work Yet?

This workshop will outline and analyze the challenges of utilizing dynamic content to improve sales in the Digital-Out-of-Home (DOOH) space and provide a better understanding of why the digital signage industry has been slow to embrace and utilize these content technologies to make impactful and innovative digital campaigns.

EZ1 – “The X” eXperiential Showcase (Free)

See how the new world of immersive and interactive is fusing with traditional digital displays and screens. The X will feature cool, fascinating technology and projects that demonstrate transforming a physical space into a full-on engaged experience. The line-up includes interactive technology demos, VR artist performances and cutting-edge design projects. Come for a multimedia, multisensory experience!

LP1 – Tendencias de Visual Retail

Presented by Catalina Varela, Gerente de Segmento, Intel

Wednesday, March 27, 2019 11:15 AM – 11:45 AM

BP2 – Projection Technology Transforming the Customer Experience

Hear how projection technology is impacting digital signage trends to allow businesses to create captivating, immersive environments that engage customers with their product or brand.

DC2 – Turn Apple TV into an Enterprise Digital Signage

Hear how many companies across the world have already invested into Apple TV infrastructure, and are using Apple TV as a primary digital signage tool to manage and display content. Learn the pros and cons of Apple TV, including how to build a digital signage network and creating and uploading content with this tool.

EZ2 – “The X” eXperiential Showcase (Free)

See how the new world of immersive and interactive is fusing with traditional digital displays and screens. The X will feature cool, fascinating technology and projects that demonstrate transforming a physical space into a full-on engaged experience. The line-up includes interactive technology demos, VR artist performances and cutting-edge design projects. Come for a multimedia, multisensory experience!

LP2 – OOH Tiene un Problema, IA es la Solución

Presented by Julio Izique, Desarrollo de Negocios para Latam, Admobilize

 Wednesday, March 27, 2019 12:00 PM – 1:30 PM

S10 – Retail Lunch Discussion Group

S11 – Higher Ed Lunch Discussion Group

S12 – Restaurants & Foodservice Lunch Discussion Group

S13 – Fundamentals – Lunch Discussion Group

S14 – Transportation Lunch Discussion Group

S15 – Brand Marketing & Advertising Lunch Discussion Group

S16 – Venues & Public Spaces Lunch Discussion Group

S17 – Content Lunch Discussion Group

Each group will hold intimate roundtable discussions facilitated by industry peers. The objective is to share and deliberate on real-world strategies and issues. These dialogues will generate in-depth insights in an engaging format, identifying challenges and innovative solutions or partnerships. *Lunch will be served.

Wednesday, March 27, 2019 1:00 PM – 1:30 PM

BP10 – The Future of Digital Signage is Built on Smartphones

See how the smartphone industry is providing the digital signage industry with the next proven computing and wireless connectivity platforms. Multimedia, machine learning capabilities, easy-to-use design tools, operating systems with familiar hardware architecture and a large and dynamic ecosystem will make the future of digital signage experiences engaging and immersive.

Wednesday, March 27, 2019 1:45 PM – 2:15 PM

BP3 – Advice for Agencies and Integrators Entering the Interactive Signage Market

The interactive project delivery market is $500M in size and growing aggressively. Learn the necessary tools and guidance for a profitable and scalable interactive signage delivery business, such as the required skill sets for an effective team, the project lifecycle phases unique to interactive content creation, and project economics to maximize margin and customer satisfaction.

DC3 – Key Ingredients in a Cutting-edge CMS Platform for Today and the Future

Explore the latest trends in content scheduling, including dynamic content, where on-site cameras measure demographic info of the audience and communicate relevant content to the media player. Learn the importance of an automated monitoring and alerting system, as well as online content creator software that is integrated into the CMS platform.

EZ3 – VR Art Performance

Experience the magic and watch the creation of a virtual reality painting by Anna Solomko – a VR/AR artist that has created artwork for clients such as Snapchat, VRScout, Soulpancake, Cur8, etc. She has recreated famous paintings in virtual reality, such as Grant Wood’s “American Gothic” and Botticelli’s “The Birth of Venus”, to let everyone experience the magic of these classics up close! Her works have been featured on the TV series, Art Attack in VR (2018) and exhibited at a sp[a]ce Gallery.

LP3 – Interactividad Más Allá del Touch

Presented by Ariadna Santiago, Directora Comercial de Smart Touch

Wednesday, March 27, 2019 2:30 PM – 3:00 PM

BP4 – A Good Sign – Key Decisions in Outdoor vs Indoor Digital Signage

Discover best practices on technology selection and key considerations for indoor versus outdoor signage, such as determining brightness, viewing angle, resolution, calibration and more. Gain valuable insights on how to successfully manage and maintain a sustainable digital signage program.

DC4 – Content for Digital OOH

Gain the tools and ideas you need when considering content outside of revenue generation or advertisement. Learn a simple, strategic framework to assess your own network, as well as network design/re-design considerations.

EZ4 – “The X” eXperiential Showcase (Free)

See how the new world of immersive and interactive is fusing with traditional digital displays and screens. The X will feature cool, fascinating technology and projects that demonstrate transforming a physical space into a full-on engaged experience. The line-up includes interactive technology demos, VR artist performances and cutting-edge design projects. Come for a multimedia, multisensory experience!

LP4 – Utilizando Digital Signage para Acercarte a Tus Colaboradores y Lograr Una Experiencia de Comunicación Efectiva

Presented by David Enriquez, Dirección de Operación y Administración, Difraxion

Wednesday, March 27, 2019 4:00 PM – 4:50 PM

S18 – Engaging Internal Audiences at JPMorgan Chase

How does a company engage more than 250,000 employees in a world that’s constantly on-the-go, while creating a lasting (digital) impression when there’s already so much to take in? Highlighting its most engaging and successful internal content, JPMorgan Chase’s digital signage team shares key attributes of its digital storytelling process – one that has revolutionized the way in which it delivers corporate communications, making a large company feel smaller and more connected. They will offer practical tips and strategies for moving beyond static messages and leveraging web and mobile tools to create engaging HTML-based dynamic data and animation.

S19 – Obtaining Broad Stakeholder Buy-in

Proposing new or replacement digital signage often requires approval from varying stakeholders, especially those not aware of the comprehensive value of the system. An actionable plan, with creative goals that impact and increase the long-term value, was designed to win the support of stakeholders and address financial questions. Hear how optimal digital signage locations were identified through user journey mapping data on in-facility activity and customer experiences. Learn how to develop and present a convincing digital signage proposal to a variety of decision makers. Identify how to determine and quantify value beyond ROI for a true total value of a digital signage installation.

S20 – Digital Signage Considerations for New Buildings on Higher Education Campuses (AIA accredited)

Dive into real-life case studies from East Carolina University’s new buildings in varying stages of planning or completion, and lessons learned in making sure the proper digital signage technology is in place when the doors open. From two brand new Student Centers to a conceptualized Student Services building and a planned Academic and Lab space, hear how the digital signage team have been able to make sure they were involved as early as possible. How do you budget, prepare and forecast technology changes as the project moves? With many moving parts, many stakeholders, and many different contractors – it pays to be actively involved! (AIA accredited – Qualifies for 1.0 AIA LU)

S21 – What’s Next in Displays?

Hear about future developments in display technologies. Discussion topics include new designs, hardware and materials for displays; 3D displays; connectivity; configurations; alternative power sources; LEDs; interactivity and more.

S43 – Creating a Radiant Shopping Experience

Prominent Canadian jewelry retailer Spence Diamonds entered the U.S. market in 2016 and discovered more about how to communicate their image, values and purpose through in-store technology in the process. The result is an enhanced connection with shoppers along their path to purchase as the in-store technology allow them to custom-design engagement rings and make everlasting memories.

S44 – DOOH Innovation in the Age of Experience

Four experts in the field weigh in on DOOH Innovation in the Age of Experience.

Thursday, March 28, 2019 9:30 AM – 10:20 AM

S22 – Scaling a Digital Signage Deployment to a Multi-Campus University System

Hear how University of Nebraska scaled their digital signage deployment to their entire state-wide system across multiple campuses. Learn their models on growth and management of a wide-scale network that supports brand and messaging consistencies, yet allows flexibility and local content curation. Topics also include automating data retrieval and the growth of signage networks through hardware standardization and support.

S23 – The Digital Signage Impact on Corporate Environments

Many end users are aware of the impact that digital signage has in retail environments and other spaces with high traffic. Fewer are aware of how digital signage fits into corporate spaces – lobbies, offices, conference rooms and more. In this interactive panel discussion, working end user technology managers will discuss how their corporate organizations utilize digital signage technology in innovative and productive ways. Learn how to enhance your corporate office with digital signage.

S24 – Round 2: Lessons from a Campus-Wide Digital Signage Overhaul

After University of San Francisco’s (USF) digital signage system was determined to be EOL by its manufacturer, they were faced with a daunting yet exciting opportunity. Hear the extensive knowledge gained from a total-overhaul informed decision in technology, inter-departmental operations, business use cases, cost and management ownership, and content development and deployment.

S25 – QSR Voice of the Customer

Leading QSR executives share approaches for ensuring that exceptional brand experiences are dispersed from corporate all the way to the frontline with buy-in from individual locations and franchises. They will candidly discuss their challenges, technology considerations and new opportunities for partnerships and collaborations. What are their expectations from the digital and tech space to support these marketing initiatives?

S26 – Bible x Tech: Digital Signage for the Most Technologically Advanced Museum in the World

Hear how the recently-opened Museum of the Bible in Washington DC and C&G Partners created an immersive digital experience that is sourced from multiple channels: live information is streamed from social media feeds around the world, current-readings of tens of millions of Bible app users, a 24-hour time-lapse view of the biblical city of Jerusalem, and current contributions by museum visitors on the three interactive tables that allow visitors to express their creativity in real time.

S27 – Emerging Trends Shifting the Digital Signage World

This session brings a futuristic viewpoint on what innovations are changing digital signage and their applications. Topics include touch-interactive, wayfinding, AR/VR integration, touch displays, beacons, projection mapping, voice technology, facial recognition and more. What will be the possible benefits and challenges associated with these new technologies? What defines new technology cost versus an investment?

S28 – How Programmatic Media Can Create a Revenue Flow to Monetize the Digital Experience

Programmatic advertising provides a way to monetize your digital signage investment while providing shoppers a new experience to engage in and be informed of store locations, restaurant options and promotional offers. Explore how to successfully create a digital signage network that integrates signage hardware, software and data analytics into a single strategy. Learn how content can be controlled and published by sharing key learnings from Simon Property Group’s private digital signage network.

S29 – Architecting a Connected City: A Conversation with Mayors, Technology Experts and CIOs (AIA accredited)

All cities are leveraging technology to increase government efficiencies and lower costs. Mayors recognize that new technologies must scale, replicate, and build profitability for their city. In this thought-provoking discussion, mayors, CIOs, and leading smart city specialists will dissect the digital transformation that is occurring. Participate in this conversation as we rethink how to architect a connected city. The panel will also focus on digital street-level engagement and new financial modeling while challenging traditional procurement and identifying current opportunities across cities. (AIA accredited – Qualifies for 1.0 AIA LU) *Roundtable discussions will be held in S38 Lunch Discussion Group.

Thursday, March 28, 2019 10:30 AM – 11:00 AM

BP5 – New DOOH Trends

What is on the horizon for DOOH? Learn what trends to prepare for, new standards to implement, and how to stay relevant in a rapidly changing world of digital technology.

DC5 – Designing for Digital Signage in an Oversaturated Market

How do we get customers to see our screens when they’re exposed up to 10,000 digital advertisements on a daily basis? The answer: Design. Explore beyond the basics of design for digital signage and learn the importance of tailoring to your audience.

EZ5 – “The X” eXperiential Showcase (Free)

See how the new world of immersive and interactive is fusing with traditional digital displays and screens. The X will feature cool, fascinating technology and projects that demonstrate transforming a physical space into a full-on engaged experience. The line-up includes interactive technology demos, VR artist performances and cutting-edge design projects. Come for a multimedia, multisensory experience!

LP5 – Free Latin Pavilion workshop

 

Thursday, March 28, 2019 11:15 AM – 11:45 AM

BP6 – Haptics + Digital Signage = Innovative Customer Engagement

This presentation will showcase how haptics touch technology is providing a heightened level of customer interaction, engagement, and cultivate loyalty. Specific use-case examples will be provided, as well as various ways to utilize this cutting-edge technology to allow customers to feel what they see for the first time.

DC6 – Delivering Content that Connects Emotionally

Attendees will learn how to effectively implement digital content experiences that follow the customers digital path-to-purchase journey. Hear best practices on emotionally connecting with the customer through storytelling.

EZ6 – VR Art Performance

Experience the magic and watch the creation of a virtual reality painting by Anna Solomko – a VR/AR artist that has created artwork for clients such as Snapchat, VRScout, Soulpancake, Cur8, etc. She has recreated famous paintings in virtual reality, such as Grant Wood’s “American Gothic” and Botticelli’s “The Birth of Venus”, to let everyone experience the magic of these classics up close! Her works have been featured on the TV series, Art Attack in VR (2018) and exhibited at a sp[a]ce Gallery.

LP6 – Experiencia del Cliente Basada en Datos

Presented by Federico Escobar, CEO of Stratacache Latinoamérica

Thursday, March 28, 2019 12:00 PM – 1:00 PM

WDS – Women of Digital Signage Lunch

Whether you’re new or a veteran to digital signage, the Women of Digital Signage (WDS) organization provides women in the industry with a pathway to promote networking, mentoring, and personal growth through the development of relationship and new opportunities. Come meet the 2019 Board, network with peers, and hear the latest updates for WDS.

Thursday, March 28, 2019 12:00 PM – 1:30 PM

S30 – Retail Lunch Discussion Group

S31 – Higher Ed Lunch Discussion Group

S32 – Restaurants & Foodservices Lunch Discussion Group

S33 – Fundamentals Lunch Discussion Group

S34 – Hospitality Lunch Discussion Group

S35 – DOOH Lunch Discussion Group

S36 – Corporate Environments Lunch Discussion Group

S37 – Integrators Lunch Discussion Group

S38 – Smart Cities Lunch Discussion Group

Each group will hold intimate roundtable discussions facilitated by industry peers. The objective is to share and deliberate on real-world strategies and issues. These dialogues will generate in-depth insights in an engaging format, identifying challenges and innovative solutions or partnerships. *Lunch will be served.

Thursday, March 28, 2019 1:00 PM – 1:30 PM

BP9 – Esports Unraveled: A New Frontier in Digital Signage

Esports is soon to be a one-billion-dollar industry and had over 7 billion hours of viewership in 2017. Learn why it’s critical to understand this rapidly-expanding market and its audience. Live events, permanent installations and more are future opportunities in esports that will require unique digital displays, interactivity and content.

Thursday, March 28, 2019 1:45 PM – 2:15 PM

BP7 – Digital Asset Management

Unifying displays, contents, and assets all in one single easy-to-use platform can save cost and time. This workshop will identify what assets can be combined with your CMS and displays, as well as limiting factors that could prevent companies from streamlining their digital asset management.

DC7 – Create the WOW in Winning Digital Signage Content Strategies

Your digital signage deployment is only as good as the content that plays on it. Viewers want engaging content that surprises, delights, and tells a story. Learn how to create visual stories that make a lasting impact by developing a winning digital signage strategy, profiling your audience and creating content that captures and holds their attention.

EZ7 – “The X” eXperiential Showcase (Free)

See how the new world of immersive and interactive is fusing with traditional digital displays and screens. The X will feature cool, fascinating technology and projects that demonstrate transforming a physical space into a full-on engaged experience. The line-up includes interactive technology demos, VR artist performances and cutting-edge design projects. Come for a multimedia, multisensory experience!

LP7 – Perspectiva de DOOH en Latinoamérica

Observaciones sobre la industria del DOOH en Latino América, factores comunes, diferencias entre los mercados y oportunidades de crecimiento aprovechando las tendencias globales.

Thursday, March 28, 2019 2:30 PM – 3:00 PM

BP8 – Digital Signage Stories

Hear highlights from successful case studies deployed around the world in the retail market. Gain insights from industry experts through a variety of individual case studies that are pushing our entire industry forward. Each unique installation will help attendees hone creative ideas for their own successful digital signage deployments.

DC8 – Content Management for the Modern Signage Ecosystem

How are advancements in display technology, network connectivity, and mobile integration impacting and putting new demands on content management systems? Explore new developments in content management and choosing the right system for your content, display hardware, network size, expansion needs, and user sophistication.

EZ8 – “The X” eXperiential Showcase (Free)

See how the new world of immersive and interactive is fusing with traditional digital displays and screens. The X will feature cool, fascinating technology and projects that demonstrate transforming a physical space into a full-on engaged experience. The line-up includes interactive technology demos, VR artist performances and cutting-edge design projects. Come for a multimedia, multisensory experience!

LP8 – Free Latin Pavilion workshop

 

Thursday, March 28, 2019 4:00 PM – 4:50 PM

S39 – Blended Retail: The New Reality (AIA accredited)

In order to meet evolving consumer demand and engage retail shoppers, it is now essential for brands to bring e-commerce-like capabilities and immersive experiences to brick-and-mortar stores. This panel will explore design, application and installation considerations for the most effective combination of hardware, software and data strategy in these new multi-tech retail spaces. (AIA accredited – Qualifies for 1.0 AIA LU)

S40 – Digital Signage to Unify Your Campus

You have digital signage on campus…now what? Hear examples of how several universities evolved their digital signage offerings to unify not only their campus, but also their university branding and marketing efforts. What make an effective signage template that’s usable for multiple on-campus clients? Learn how to incorporate marketing campaigns across multiple distribution points (signage, social, etc.) for various demographics.

S41 – Data & Privacy Issues – Straight Talk from a CTO and a Lawyer

California Privacy, GDPR and other information privacy matters about consumer backlash loom large as marketers seek to leverage the newest technology. Learn what’s fact vs. fiction and how to take advantage of new capabilities without putting you and your customers at risk.

S42 – Winning the Business: How to Convert in the Red Zone

Digital signage opportunities are everywhere, but few are able to push the over the goal line. Join this coaching session on how to call the right plays, select the right players and come out of the huddle and score.

Friday, March 29, 2019 9:00 AM – 5:00 PM

CW – Content Workshop

Join us for an in-depth, full-day workshop on digital signage and video board content creation with a focus on real-world scenarios. Between facilitated discussions, presentations and small group exercises, you will learn the essential importance of storytelling, strategy and the elusive art of content management. Full program, speakers and event information can be found here.

DSNE – Digital Signage Network Expert (DSNE) Program

The Digital Signage Network Expert program provides a full understanding of the complexities of what lies behind the screen and delves into the depths of a network. It is comprised of network architecture, and network operations as well as discussions of pitfalls and best practices. It is based on the proposition that failure is not acceptable and with proper design can be avoided.

DSSP – Digital Signage Sales Professional (DSSP) Program

Whether you are digital signage company selling to an end user or selling the concept inside your own company, the DSSP shows how to properly present the Why, How and What of digital signage. The program begins with the individual salesperson, and the personal characteristics that lead to success. It focuses on the most basic of questions…. Why? Why should a person sell digital signage, and Why should an end user buy digital signage? The DSSP synthesizes the research and concepts that in the top sales methodologies of the last decade and applies them specifically to digital signage.

MT1 – Manufacturer’s Training – BrightSign

BrightSign 101 – An introduction to BrightSign products and services. Learn the differences between player models and what types of digital signage applications are appropriate for each model. Fundamental BrightSign Practices – Learn how to manage, publish and monitor your signage network with BrightSign’s robust player management platform including new player setup procedures, cloud networking services and presentation authoring for basic BrightSign presentations. BrightSign Interactive Presentation Creation – Learn how to create engaging signage using BrightAuthor and interactive technologies such as touch screens, GPIOs, USB buttons, social media, HTML5, the BrightSign App and more. HTML Best Practices for BrightSign – Learn how to easily add HTML content to presentations and how to implement the HTML authoring objects BrightSign offers.

MT2 – Manufacturer’s Training – Stratacache

LEARN MORE ABOUT CONFERENCE SESSIONS HERE

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