Electra Cocktail Club in Las Vegas Transports Visitors with 40-Foot Digital Display


The swanky Electra Cocktail Club recently opened at The Venetian Resort’s Palazzo casino, and with it, comes a 70-million pixel canvas display spanning 40 feet and leveraging more than one billion colors.  

And since everyone reading this will already be spending at least a few days in Las Vegas for DSE 2019 anyway, why not also check out this digital addition and this week’s Installation of the Week. Helmed by Chicago’s Digital Kitchen, the creative agency behind notable installations at Atlanta’s Mercedes-Benz Stadium, Electra’s digital display rotates between two custom art pieces (“Neon Swell” and “Lights Out”) that whisk visitors away to a swirling nightlife that only Vegas can provide so well.

“We wanted people to enter the room and feel like they were in the middle of a James Bond opening title scene where movement creates mystery and suspense,” said Digital Kitchen’s Creative Director Jason Esser. “Our goal with building experiences is to create a sense of belonging, where someone steps into the space and they feel a sense of enchantment, excitement and a place where they can engage.”

About Author

Jason is a multimedia journalist, filmmaker and editor of DigitalSignageConnection.com. Since graduating from the University of South Florida with a journalism degree, Kushner has shot video and written for a myriad of publications and multimedia projects including Creative Loafing Tampa, Gogobot.com and TBO.com. His 2009 documentary American Colonies: Collapse of the Bee explored the phenomenon of Colony Collapse Disorder in honeybees and the various environmental/economic repercussions. The film became an Official Selection at 12 international film festivals, won Best Documentary at the 2009 Central Florida Film Festival and a John Muir Gold Award at the 2009 Yosemite Film Festival. In 2015, he became editor of Digital Signage Expo’s partner site and has since worked his way up to Digital Content Manager for the Atlanta-based parent company, Exponation.


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