7th June 2020, United Arab Emirates – In response to the Covid-19 pandemic and its impact on the SME community, Elevision in conjunction with its programmatic partners, TPS Engage and Broadsign Reach, has announced the extension of its support initiative. Selected small businesses will have the opportunity to book and deploy a campaign using Elevision’s new programmatic technology.
The “Support your Local Community” initiative was a big success in helping over 80 Dubai and Abu Dhabi based SMEs use the $1.000.000 advertising fund to promote their businesses across the UAE. For the next phase, Elevision will offer a select number of businesses the opportunity to plan, book and execute a campaign using industry leading programmatic technology. By using programmatic, these clients will be able to independently activate and manage their campaigns, hyper targeting their audiences while deploying tactical campaign triggers – ensuring maximum impact and efficiency in their targeting objectives.
Elevision operates over 1200 Digital-out-of-Home advertising screens in commercial and residential communities across the UAE that are powered by Broadsign’s CMS and player software. Elevision’s recent adoption of the Broadsign Reach programmatic SSP (supply side platform) has allowed it to be the first OOH media supplier in the Middle East to successfully launch Digital-Out-of-Home programmatic campaigns. Now with its most recent tie up with TPS Engage – a context-driven programmatic DSP (demand side platform), advertisers in the Middle East and abroad will have unfettered access to book and launch Digital-Out-of-Home programmatic campaigns across Elevision’s network. Elevision’s programmatic platform will allow advertisers to target viewers across some of Dubai and Abu Dhabi’s most iconic commercial districts and premium residential communities such as Dubai International Financial Centre (DIFC), Dubai Marina, The Palm, Jumeirah Lakes Towers (JLT), Business Bay, City of Lights and more.
Niall Sallam, CEO Elevision Media, said “As the economy begins to show signs of life and we all emerge from lockdown, it remains as important as ever for brands to maintain share of voice. By extending our SME support initiative, we continue to do our part in supporting the local economy. One of the big takeaways from this pandemic is that businesses large and small need the ability to react fast and in real-time with their marketing efforts. ‘Easy on – Easy off’ is the mantra I continue to hear from industry experts and brands alike. This means activating an ad campaign promptly when the time is right for a particular business, and equally pausing the campaign instantly if deemed necessary. In a regional first, we are now deploying programmatic technology across Elevision’s Digital-Out-of-Home network to provide our advertising clients with the same dynamic flexibility they are accustomed to when booking online campaigns.”
After launching commercially in 2018 in Europe, TPS Engage has gained significant traction in several markets internationally. Operating as a contextual programmatic Demand Side Platform their technology enables advertisers to maximize OOH advertising budgets while helping media owners monetize remnant inventory and improve their booking and deployment workflows. Since connecting to Broadsign Reach, TPS Engage now has over 100,000 Digital-Out-of-Home screens connected worldwide and is fast becoming a widely adopted programmatic platform in the industry. By leveraging TPS Engage’s platform Elevision is able to provide an added boost to its support initiative, further helping to provide meaningful free advertising opportunities to SMEs in the UAE in an effort to boost the local economy during the Covid-19 crisis.
Bogdan Savonea, CEO TPS Engage, said “Ever since we started developing our technology for the Digital Out of Home sector, we envisioned the future of the industry as a world where inventory is easily accessible, context is king and decisions are data-driven. Despite our clear view of what was to come, we could not have imagined a better partner than Elevision Media, which has their sight firmly set on becoming a world-class pioneer DOOH media operator. We’re thrilled to have joined the SME support initiative and will always strive to assist new initiatives in the Out of Home space.
Adam Green, Sr VP and GM Broadsign Programmatic Solutions, said “The flexibility and accessibility that programmatic brings to DOOH opens the medium to an entirely new segment of advertisers. Initiatives such as Elevision’s “support your local community” is a brilliant opportunity for local businesses who may never have experienced the brand building & actionable impact of OOH before. We’re really thrilled to be a partner in such a great program and to help bring programmatic DOOH to the UAE.”
Elevision is a Digital-Out-of-home company that owns and operates a network of over 1,200 digital advertising screens across the United Arab Emirates. Elevision is a regional leader in the Digital-out-of-Home (DOOH) media sector. With screens located in upscale commercial, residential and lifestyle destinations, Elevision offers advertisers unparalleled access to the region’s most affluent consumers. Elevision screens help shape the urban environment and are a real time platform to deliver brand messages in style. Using state-of-the-art wireless technology, Elevision delivers engaging up-to-the-minute infotainment, community news and advertisements to its 300,000 daily viewers. By displaying community, national and international news, alongside user-generated content, Elevision has developed a loyal community and a captive audience. Elevision reaches people where it matters most – keeping them connected and informed.
About TPS Engage
TPS Engage is a dynamic DOOH programmatic DSP that works with over 100.000 digital outdoor and indoor screens in 25 countries, with its main offices in New York, Dubai, Seoul and Bucharest. The ad-tech solution allows advertisers to increase Digital Out of Home campaign performance by allowing for dynamic content to be played based on any type of data trigger (real time sales, demographics, traffic, weather, time of day or even mobile behaviour). For DOOH media owners, TPS Engage provides an opportunity to generate alternative revenue sources by accessing available screen inventory. TPS Engage provides its services for clients such as Samsung, P&G, Coca-Cola, Heineken, Uber Eats, Deutsche Telekom, Foodpanda, Jaguar, H&M and more.
Broadsign is making it easier than ever for media owners, agencies and brands to harness the power of out-of-home and connect with audiences across the globe. Powering over 425,000 signs in airports, shopping malls, health clinics, transit systems and more, Broadsign is at the heart of people’s lives.
The Broadsign platform helps media owners more efficiently manage their business operations while enabling brands and agencies to easily book OOH campaigns. The platform includes tools for content distribution, playback and proof of performance; sales inventory availability and proposal generation; automated programmatic DOOH transactions; and OOH business operations.