May 15, 2019 08:22 AM Eastern Daylight Time IRVINE, Calif. — Embed Digital, leader in turnkey digital signage and software, today announced the launch of its Digital Menu Controller (DMC) software. This breakthrough technology is the digital signage industry’s first solution built specifically for non-technical users who want to make hassle-free, real-time changes to text and data on digital menu boards. No third party or technical training needed.
Now restaurant operators can log into their digital signage system from anywhere in the world on the device of their choice to instantly update menu prices, item names and descriptions. They can also hide or add items, mark items as sold out and change listing order and combinations.
Constructed as a modern API solution that is lightweight yet robust, Embed Digital’s DMC software is operating system agnostic and works with all media players and SoC digital signage displays that support standard HTML5 content. Embed Digital provides its Digital Menu Controller as a SaaS solution. Hosted in the cloud on AWS or Microsoft Azure, it can also run on a local server in any location.
Embed Digital’s CEO, Mike Sisco, explained, “We built our Digital Menu Controller software for quick serve and fast casual restaurants whose bottom lines could benefit from real-time digital menu control. Now they can instantly edit a menu item to stimulate sales or change menu pricing to defer food cost variances. This kind of responsive marketing and pricing is one of the most effective ways to cut costs and boost revenue, but implementation has been a painful process for non-technical users who don’t have time for workarounds or clunky apps that have been retrofitted to do this. With our Digital Menu Controller, digital menu boards are now flexible enough to help restaurants boost their bottom line every day without hassle.”
To make its new Digital Menu Controller software even more user-friendly, Embed Digital partnered with ParTech, Inc. (PAR), a leading global provider of point of sale solutions to restaurants and retailers, and a wholly owned subsidiary of PAR Technology Corporation (NYSE: PAR). This partnership allows Embed Digital’s new Digital Menu Controller software to seamlessly integrate with PAR’s Brink POS® software, eliminating the need for a separate Digital Menu Controller application.
Embed Digital is already bringing this next generation of digital signage control to digital menu boards nationwide. Early customer Jim Tselikis, Co-Founder of Cousins Maine Lobster, commented, “Embed Digital’s new Digital menu Controller software is a game-changer for us. We have 35 food trucks on the road across the country, and in the ever-changing food truck environment, having adaptable signage to meet the needs of varied services and menus is a real asset for our franchise system. Embed Digital’s streamlined, hassle-free solution gives us real-time control over menu details and prices without a third party or technical training. We’ve since expanded Embed’s digital signage solutions into our franchised brick & mortar restaurants as well.”
Restaurants interested in exploring Embed Digital’s turnkey digital signage solutions, including its new Digital Menu Controller, can meet CEO Mike Sisco and his team at the National Restaurant Association Show 2019 in Chicago, May 18-21. They will be demonstrating their products in Booth 5560.
About Embed Digital
Embed Digital is the leading provider of turnkey digital signage solutions that help restaurants, retailers, hospitality businesses, and event venues turn static signage into rich media information and marketing systems that drive revenue and customer satisfaction. Through best-in-class design, installation and management services, Embed Digital delivers the most reliable, flexible and user-friendly digital signage systems in the industry. Embed Digital signage systems running on Samsung’s MagicInfo Premium CMS enjoy system up times of over 99%, even when internet access is unavailable or spotty. Embed Digital also provides the industry’s most streamlined, hassle-free way to instantly change text and data on digital signage, without a third party or technical training, through its Digital Menu Controller (DMC) software. To learn more about Embed Digital signage solutions, visit embeddigital.com.