Emergency-Themed TV Ad on DOOH Screen Triggered by Nearby Sirens


Screen Network, the largest digital out-of-home (DOOH) company in Poland with 20,000 screens in more than 1,000 locations, is now also the owner of the most technologically advanced LED curtain in the country. With technical implementation by Think DOOH unit, the integration division of Screen Network, this 165-meter LED curtain on the facade of the Plac Unii Shopping indoor mall minishare in Warsaw recently displayed its first major ad campaign, which involved the use of cameras and sensors to cleverly trigger contextually relevant promotion.

The goal was to display a special 911-themed message to support FOX TV’s emergency services drama series Chicago Med and Chicago Fire to as many cars and passersby as possible. So, not unlike a traditional biometric approach, Screen Network coordinated its system of computers and cameras to detect the familiar sounds and light signals of passing emergency vehicles to trigger this advertisement. Everyone in the vicinity of an ambulance is already on alert anyway…why not let a potential viewer make the association at that time and place on the biggest digital screen in sight? Check out the videos below for more info!





About Author

Jason Kushner is a videographer, editor, writer and filmmaker living in the Greater Atlanta Area. With an educational background combining film and journalism, Kushner has shot video and written for a myriad of publications and multimedia projects including Creative Loafing Tampa, TBO.com, Starline Films and Digital Signage Connection. His 2009 documentary American Colonies: Collapse of the Bee became an Official Selection at 12 international film festivals, won Best Documentary at the 2009 Central Florida Film Festival and a John Muir Gold Award at the 2009 Yosemite Film Festival.  In 2015, he became Digital Media Editor for Digital Signage Expo, LightShow West and LED Specifier Summit and has since become Digital Content Manager for those shows’ parent company, Exponation.

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