NEW YORK, Nov. 19, 2018 – DPAA, the leading global organization for everything digital out-of-home, announced today that Enlighten, the first full scale enterprise solution in the cannabis space, has joined its membership ranks.
Enlighten’s in-store digital network is active in more than 650 cannabis businesses, including dispensaries, cultivators and producers, head shops, cannabis lounges and medical facilities. Managed by a team with a collective 20 years of experience serving Fortune 500 companies, first-class retailers and top-end brands all over the world, Enlighten brings cutting edge retail technology to the cannabis industry. This technology includes “smart menus” for customers, interactive educational information, point-of-sale digital advertising and proprietary analytics.
Barry Frey, DPAA President & CEO, said, “Enlighten is bringing a broad range of digital out-of-home solutions to what promises to be a burgeoning industry. They help their partners grow their brands and build relationships with their customers, educating them and building sales lift. We welcome them aboard as members.”
Interim CEO Colby McKenzie, Enlighten, said. “Barry and his team at DPAA do a great job of promoting the digital-ot-of-home industry and providing members with tools for growth. We are delighted to become part of the DPAA’s member community.”
DPAA is a global, digital out-of-home marketing association that has created a strong community environment in which members drive and promote their digital capabilities.
To deliver on their promise of “Digital Out of Home Everything,” DPAA functions as a business accelerator and concierge/consultant for members. Membership in the DPAA community brings many benefits, including admission to quarterly “mini summit” meetings with ad industry and DOOH leaders; access to curated VIP tours and meetings at CES and Cannes Lions; an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification; publication discounts; an opportunity to participate in media partnerships; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more.
Recently, DPAA launched WE.DOOH™ (Women’s Empowerment for the Digital Out-of-Home Industry), an initiative designed to aid and empower women in the digital out-of-home industry. The initiative will provide a wide range of activities, including personal development programs, educational webinars, networking events and other support services.
About Enlighten (www.getenlightened.io)
Enlighten is the first full scale enterprise solution in the cannabis space and is already working with over 650 cannabis businesses, including dispensaries, cultivators and producers, head shops, cannabis lounges and medical facilities. Managed by a team with a collective 20 years of experience serving Fortune 500 companies, first-class retailers and top-end brands all over the world, Enlighten brings cutting edge retail technology to the cannabis industry. With an education-forward approach, Enlighten helps its partners grow their brands and build relationships with their customers through a variety of solutions. Its technology solutions are intended to increase revenue and awareness and keep customers engaged. As an aggregation of several notable companies from both inside and outside of cannabis, Enlighten is one of the most well-funded, wide reaching and longest tenured companies in cannabis.
About DPAA (www.videoeverywhere.com)
Founded in 2006, DPAA is a global digital out-of-home marketing association committed to delivering the promise of “Digital Out of Home Everything.” DPAA has created a strong community environment in which members drive and promote their digital capabilities. DPAA is a business accelerator that fosters collaboration between agencies and the DOOH community, providing industry-wide research and best practices in areas such as mobile integration and programmatic; and promotes the effectiveness of DOOH advertising. DPAA has spearheaded programmatic development, standards and adoption for the DOOH industry.
DPAA’s annual Video Everywhere Summit (U.S.) brings together nearly 900 delegates representing brands, agencies, digital out-of-home networks, ad tech, mobile and location data companies, research firms and others for a full day of presentations, panels, case studies, networking events and experiential exhibits. The Summit is the only event dedicated to multi-screen viewing and video neutral planning. The 2018 Video Everywhere Summit was held October 30 in New York. DPAA is a Digital Out of Home Everything and Video Everywhere AssociationTM.
Barry Frey on Twitter: @barryfrey