Lower attention spans, the introduction of ad blocks, the rise of mobile, and changes in the way consumers react to media has made it increasingly difficult for brands to reach them. Despite these challenges, Out-Of-Home Advertising has proven to be impactful and continues to see strong growth. On people’s daily journey outside the home, this medium is one that catches attention without fail.
Rouge Media, a pioneer in location based out-of-home advertising within targeted and high impact venues such as campuses and salons has made its mark in the US market with a vast network of venues and clients. In an effort to further scale growth, Erik Bottema has been appointed to the position of Chief Revenue Officer, to oversee and drive business within the USA.
Erik Bottema is a seasoned executive leader in the out-of-home industry who has developed innovative media and sponsorship solutions for global brands in the US and internationally. Erik was part of WPP Kinetic’s leadership group where he successfully managed OOH media for various global marketers including Accenture, SAP and Citi. He also introduced numerous new clients and won various awards for work that he and his team developed for HSBC, and Marriott. Prior to Kinetic, Erik has held senior sales and account management positions at global media operators JCDecaux and Clear Channel.
Speaking of this appointment, Alison Jacobs, EVP North America said, “We are thrilled to have Erik on board with us. This is an exciting time at Rouge as we are expanding in the US, and Erik’s vast experience in the OOH media landscape will help us steer our efforts in the right direction and offer clients the best value solutions as always.”
Erik will be based out of the Rouge Media New York office.
About Rouge Media
Rouge Media is a leading North American media company connecting brands with millions of consumers on their daily journey out-of-home. Through the largest campus coverage in North America across 500+ colleges in the US, and the Rouge Women’s Network reaching women 18-54 across 1500+ venues,
Rouge Media provides high impact media and marketing solutions for brands to reach their consumers. www.rougemediagroup.com