Everyday Railway Travelers Become the Heroes of Vyoma’s new Marketing Campaign


20th November, 2018: Vyoma Media, the country’s leading out of home digital solutions company, recently undertook a  marketing initiative titled ‘Tracking Lives’ to recognise and illustrate the diversity of railway travellers from across the country.

The aim of the exercise, which involved travelling to stations across its entire 17 state network and meeting everyday travellers, will be seen in the company’s new promotional campaign.  The primary objective is to create awareness and champion the everyday passenger.

Given its unrivalled display presence at railway ticket counters in the country, Vyoma was keen to undertake this unique exercise and feature some of the 40 lakh passengers who are booking tickets at stations in Vyoma’s network.

This follows on from another unique internal communications initiative where Vyoma’s entire non-operations team were tasked with visiting their display locations across the country.  The results, of this month long exercise, were eye-opening where each team member took selfies of themselves against ticket counters, images of the train stations they were visiting and observed how passengers were engaging with Vyoma’s displays and content. The observations are being made into a coffee table book.

Commenting on the Tracking Lives campaign, Mr. Rohan Srinivasan, Chief Marketing & Communications Officer, Vyoma Media said: “We wanted to do something different in our marketing and communications strategy. It can be said that the railways is a true ‘microcosm’ of new India in that people from all walks of life use it to commute daily. As a company that engages with 40 lakh people a day via our smart displays we wanted our communication to be geared towards the audience we cater to – the everyday traveller – and pay homage to this vast audience. We wanted the traveller to be our real heroes and what we found when we initiated this exercise is that each station is a melting pot of diversity with people of different ages and all walks of life. We plan to continue going to our 400 plus stations across the country and feature our everyday passengers and their unique personal stories monthly.


About Vyoma Media

Vyoma Media started with the intention of captivating audiences on the move and enable brands to converse with their customers in the out of home space. Since its inception, Vyoma Media has quickly grown to become India’s leading out of home digital solutions company. With an audience reach of over 130 million a month, the company has progressively strived to integrate technology and creativity to turn brand awareness into engagement and adoption.

Vyoma Media currently operates across 17 states in India with its 2300+ smart digital displays located across 400+ railway and metro stations.

Built on the foundation of providing highly visible content and effective reach, Vyoma Media’s platform backs it up with real time monitoring, social media amplification, measurement and intuitive audience insights which enables brands to shape their customer journey and keep them relevant at all times. Vyoma Media has been successful in delivering performance-based impact to their client partners across a number of sectors.

A few of Vyoma’s key clients include Google, Maruti, Xiaomi, Godrej, Raymond, L’Oréal Paris, Amazon, MasterCard, ITC, Hindustan Lever, LIC, BSNL, Vodafone, Airtel, Virgin Mobile, Apollo Hospitals, India Today, Colors, Sony Pictures, Air Asia, GSK, Cambridge Apparels, Sri Sri, Central Bank of India, Incredible India, TVS, Karnataka Tourism, IRCTC, Uber, Viacom 18, Asian Paints and Ministry of Rural Development to name a few.

For more information please visit: www.vyoma-media.com


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