London (August 27, 2020) — Hivestack, a global leader in programmatic digital out-of-home (DOOH) advertising, today announced that it has partnered with Executive Channel Network (ECN), Europe’s leading workplace media communication specialist, enabling programmatic buying of their highly sought-after premium workplace inventory. ECN will leverage the Hivestack Supply-Side Platform (SSP) to give marketers access to their affluent workplace audiences in Germany and the UK.
With more than 66 million impressions delivered each month and reaching business professionals in some of Europe’s most innovative companies in the finance, tech, media, property and legal sectors, ECN’s ad inventory will now be available to Hivestack buyers through private marketplace (PMP) deals and open exchange buys.
Daniel Wunsch, Director of International Programmatic & Operations at ECN and Australian Media Channel commented: “Having been at the forefront of programmatic DOOH innovation across Europe over the past few years, ECN is always looking to align themselves with innovative partners in order to drive the industry towards its true potential. We’re incredibly optimistic about our new relationship with Hivestack and the impact it will have on programmatic DOOH in the UK and German markets. Together, we look forward to delivering even more advanced, targeted, and measurable programmatic campaigns for brands and consumers.”
Andreas Soupliotis, Founder and CEO of Hivestack, shared: “We’re thrilled to partner with ECN to offer their high-quality workplace DOOH screens to our demand partners via our SSP. Office professionals are a highly-sought after demographic for brands and marketers, and our partnership with ECN will enable programmatic targeting of workplace communities and audiences in the UK and Germany.”
With the increase of people returning to work in the UK and Germany this fall, ECN is already seeing increased audiences, awareness and engagement of their screens, which will continue through 2020.
Hivestack is a global, full stack, marketing technology company that powers the buy and sell-side of programmatic digital out-of-home (DOOH) advertising. On the buy side, marketers use Hivestack’s Demand-Side Platform to create measurable campaigns that activate DOOH screens in real time based on consumer behaviour and audience movement patterns. On the sell-side, DOOH media owners use Hivestack’s Supply-Side Platform & Ad Exchange to attract programmatic revenue. DOOH media owners can also use Hivestack’s Ad Server to power audience-based, directly sold campaigns. Attribution is a first class-citizen throughout Hivestack’s platform, offering buyers and sellers the ability to measure business outcomes at all stages of the consumer sales funnel.
Hivestack is headquartered in Montreal, Canada, and has global operations in Toronto, Tokyo, London, New York and Sydney.
For more information, please visit https://www.hivestack.com
ECN is Europe’s leading workplace media communication specialist. Our Digital Out of Home (DOOH) network reaches an affluent audience of European workplace professionals, 10+ hours daily, 5 days per week. Today’s workplace is a place where people research, spend and share brand experiences. ECN is the last opportunity to connect your brand with over 1.2 million workplace professionals in a unique environment of social influence.
As a partner with DSPs from across the globe, ECN offers brands and agencies the ability to trade programmatically across our markets from anywhere in the world. With 520+ ECN locations in the UK, Paris, Germany and Amsterdam, we’ve simplified trading across borders, currencies and platforms to ensure a seamless planning and buying experience.
With a unique, 100% digital network, fully programmatic and HTML5 enabled, ECN is at the forefront of innovation in DOOH programmatic trading across Europe.
For more information please visit: http://www.executivechannelnetwork.com