Exterion Media has announced the launch of its first Retail Digital Out-of-Home Network in Northern Ireland. The network will deliver key shopper audiences across five centres: Kennedy Centre Belfast, Bloomfield Shopping Centre Bangor, Bow Street Mall Lisburn, High Street Mall Portadown and Erneside Shopping Centre Enniskillen.
The installation of 70” dPods across the Northern Ireland centres extends the reach of Exterion Media’s digital OOH network to cover audiences on the island of Ireland.
The expansion of the network allows advertisers to exploit the inherent benefits of digital Out-of-Home by broadcasting contextualised and time sensitive copy.
According to Martin Heatley, general manager for Exterion Media Northern Ireland: “We’re thrilled to be entering the retail digital arena with Northern Ireland’s first five centre digital network. This is an important step in realising Exterion Media’s strategy to provide innovative solutions for advertisers in the Northern Ireland markets.”
“The installation of dPods in Northern Ireland delivers a new channel for focussed campaigns and enhanced creativity in the Out-of-Home space. Our digital network continues to grow and now delivers over 2 million shoppers every week,” adds Colin Leahy, managing director of Exterion Media Ireland.