ArcLight Cinemas, offering a unique moviegoing experience with an unparalleled commitment to bringing a variety of rich cinematic content to moviegoers, and Cinema Scene Marketing, the leading provider of in-theatre digital signage solutions, announce the unveiling of an innovative and iconic digital “ArcLight StoryWall” that now delights moviegoers exclusively at ArcLight Cinemas Sherman Oaks in Los Angeles with vivid digital images from the latest movies.
“ArcLight has always provided an unparalleled moviegoing experience for film lovers because ArcLight is more than just a place to see a movie, it’s an experience,” said Gretchen McCourt, Executive Vice President at ArcLight Cinemas. “Our poster wall has been a staple to the ArcLight experience and now, in working with Cinema Scene, we’ll be offering our guests an even more immersive and digitally visual experience with the debut of the ArcLight StoryWall.”
Cinema Scene provided the hardware and managed the installation for the StoryWall and will provide ongoing software service and technical support. Since 2005, Cinema Scene has delivered studios’ promotional campaigns, a digital lobby advertising network and digital signage solutions to the theatrical exhibition market. For the StoryWall, ArcLight will manage the content, which will vary and feature vibrant images from new releases produced by the movie industry’s top studios.
“Cinema Scene is elated that the reality of the ArcLight StoryWall is now live,” said Joe Ross, Managing Principal of Cinema Scene Marketing. “This massive digital wall will enable studios to create and display multiple looks of content for theatrical releases and engage moviegoers at ArcLight Cinemas Sherman Oaks like never before. We are very happy to be working with the ArcLight team and look forward to creating more StoryWalls like Sherman Oaks at other ArcLight locations.”
The StoryWall at ArcLight Cinema Sherman Oaks is the largest digital lobby display in the domestic cinema industry with 96 individual digital canvases that can sync to create amazing large-scale digital still and motion images. At nearly 50-feet wide and approximately 15-feet tall, the StoryWall was created by the team at Cinema Scene Marketing and OUTFRONT Media Inc., using OUTFRONT Media’s ON Smart Media technology platform. Each of the 96 digital canvases is an ultra-slim (12.7 mm thick) ON Smart Liveboard that boasts a staggering 188 mega-pixel resolution at a pixel pitch of .55mm. The ON Smart platform utilizes wireless connectivity and cloud-based content management services to display and synchronize content across the displays.
About ArcLight Cinemas
ArcLight Cinemas, created by Pacific Theatres, a privately owned, Los Angeles based company with 60 years of theatrical exhibition history throughout California, Hawaii and Washington is a premiere moviegoing experience with an unparalleled commitment to bringing a variety of rich cinematic content to moviegoers in all markets. ArcLight Cinemas operates seven theaters in California including Hollywood, Pasadena, Sherman Oaks, El Segundo, Santa Monica, Culver City and La Jolla, as well as theaters in Bethesda, Md., Chicago and Glenview, Ill., with a new location in Boston for 2019. ArcLight also owns and operates the historic Cinerama Dome and programs the TCL Chinese Theatre and IMAX in Hollywood. Pacific Theatres currently operates theaters in Los Angeles that include The Grove and The Americana at Brand in Glendale, Calif. Additional information about ArcLight Cinemas is available at https://www.arclightcinemas.com.
About Cinema Scene Marketing
Cinema Scene Marketing, headquartered in Overland Park, Kan., delivers promotional marketing and media solutions to cinema clients via concessions packaging, digital signage and marketing services. Cinema Scene’s industry leading solutions can be found in most of the top cinema circuits in North America.
For more information, please visit https://www.cinemascenemarketing.com.
About OUTFRONT Media Inc.
OUTFRONT Media is one of the largest out-of-home media companies in North America with a leading presence in top markets throughout the United States and Canada. We have a diverse portfolio of billboard, transit and digital displays reaching mass audiences, as well as a distinct offering of prime assets impacting select markets. As part of our recently launched ON Smart Media platform, we are developing hardware and software solutions for enhanced demographic and location targeting, and engaging ways to connect with consumers on-the-go.