Experts at eyefactive Aim to Close the Gap in 2020, Focusing on Innovation with New AppSuite Touchscreen CMS
Los Angeles, October 21, 2019 — Innovative technologies are expanding the scope of application of classic digital signage systems, offering new advantages for use at point of sale, in museums, hotels, restaurants, and any event or location engaging attendees or customers. For the experts behind the innovation happening at eyefactive, a pioneering developer in interactive digital signage touchscreen technologies, there are three key trends impacting businesses that are driving the industry to meet consumer demands to expect an on-site experience that differentiates through technology and interaction.
Customized Content to Deliver on Brands’ Customer Experience Continues as Key Differentiator in 2020
“Touchscreens – from small to large – have been around long enough that an entire generation is used to seeing a screen and expecting to be able to touch it to get information or navigate some sort of search, product journey or customer service-related request. What is really top of mind however is the focus shifting to the type of interactive content, from knowing what customers want to validating its timeliness and shelf life to sustain the audience it was built to engage,” said Matthias Woggon, CEO and founder of eyefactive.
Woggon’s global company recently upgraded its AppSuite 3.0, multi touchscreen software (https://www.multitouch-appstore.com/en/) for effective interactive digital signage solutions with customizable apps for all touch displays, tables, kiosks and videowalls, transforming brands and products into an interactive multimedia experience.
“We found the following three trends to be among the most pressing for the industry in the past year. And, we’re seeing that they continue to evolve as the businesses we serve in considering how interactive technologies will be needed to differentiate in the year ahead with a keen focus on customizing the brand experience they deliver to customers through content. Brands successfully closing this gap will realize how similar it is to delivering the app experience consumers have on their own smartphones but in this case on the larger screen they’re interacting with at their favorite restaurants, stores, events and more,” said Woggon.
Trend 1: Deep Analytics
A big problem of outdoor advertising is and always has been the blur in performance tracking. Media planners often call this CPM (cost per mile), but what they really refer to is nothing more than a rough estimate value. Whether a person perceives an advertising medium or not still cannot be measured precisely when it comes to digital content, apart from pay per click campaigns in online advertising.
“Here is where new technologies are coming into play: proximity sensors and cameras with face recognition can measure exactly whether a person is within range and even whether that person is looking at the target medium,” said Woggon.
Modern algorithms are even able to detect parameters like age, sex and mood by analyzing the facial expressions on the camera footage. Additionally, touchscreens can measure touches (“clicks”) on specific content and can assess the exact performance of advertising campaigns and the return on investment. The combination of face recognition and touch technology allows for measuring how many people react to which content and facilitates the creation of targeted campaigns and sustained optimization.
Trend 2: Touchscreens
By launching the iPhone, Apple has introduced multitouch technology to the masses. By now appropriate touch sensors for ever larger display formats are available at ever lower prices. They are ideally suited for customer communication in applications for professional use. Interactive applications can be operated intuitively by the typical gestures. The technology multiplies the range of application of displays in public areas by far.
“The latest trends we see emerging especially in the sector of interactive self-service solutions for product presentation and customer consulting at point of sale. There, virtual shelves expand the product range on site and in addition make it available after closing hours by means of an interactive shop window for instance,” commented Woggon.
Trend 3: Interactive Apps
Despite the ever-growing availability of interactive multitouch hardware there is still an apparent lack of touchscreen software and software developers in the B2B sector, quite in contrast to B2C with smartphones and tablets. This is the reason why software for professional touchscreens has been traditionally developed individually on demand with comparatively great effort and time expense. Manufacturers and distributors do encounter a considerable problem selling their displays, especially when low hardware costs do not match the costs of an individual software development. However, touchscreens will succeed in B2B with the increased momentum of standardized software development tools (https://www.multitouch-appstore.com/en/) and distribution platforms emerging to appeal to the general public and thus taking touchscreen technology to the next level.
“We think that a current trend from 2019 will prevail, particularly in the retail market long into 2020 as it evolves how to improve the in-store experience any way possible,” said Woggon.
Classical digital signage solutions initially offered savings in time and costs due to the possibility to change the content on several displays centrally at any given time. “Today the focus most of all lays on customer involvement which is possible thanks to new interactive technologies. Particularly the retail sector will see a plethora of new innovative solutions in 2020. And, we look forward to evolving our technology to meet the needs for interactive signage that our business clients need every minute of every day to keep up with a new digitally native customer base,” said Woggon.
About eyefactive’s Multi Touch App Store
What has been successfully established for smartphones and tablets, eyefactive brings to large-scale professional touchscreens: the world’s first specialized interactive digital signage app platform, a whole new eco-system with customizable touchscreen apps, intuitive content management software and an extensive online app marketplace. Learn more about this new solution offered by the award-winning eyefactive, servicing global brands such as Hyatt, Ernst & Young, 3M, Nestle, McDonald’s and BMW, by visiting https://www.multitouch-appstore.com/en/.