Farmers’ Arani to Present Building Corporate Messages for Digital Signage At CorpComm Expo 2016


AtlantaCorpComm Expo (CCE) announced today that Jennifer Arani, Digital Signage Coordinator for Farmers Insurance will present a seminar at 1 p.m. on the second day of the Nov. 15-16, 2016 event at Chicago’s Navy Pier.

The presentation by Arani, entitled Building Corporate Messages for Digital Signage: A Step-by-Step Workshop,” will be a hands-on opportunity for attendees to get a back to basics review of copywriting for digital signage followed by an interactive collaboration and brainstorming session designed to help attendees write their own multi-message campaign.

Attendees will also:

  • Learn how to dissect and translate intranet articles into digital signage content.
  • Learn how to construct a digital signage message from scratch.

“I am passionate about my work and very protective of my customers and my company’s objectives,” said Arani. “As a creative thinker who loves to troubleshoot problems and devise solutions, I believe that collaboration is the best tool in a company’s arsenal. With that approach, our team at Farmers built and launched the first employee-facing digital signage system, which has now grown into an enterprise-wide employee communications channel.”

For more information about CorpComm Expo 2016 or to register to attend this or any other educational session at the event, go to

Mark Your Calendar Now: CorpComm Expo 2016 (CCE), to be co-located with EduComm Expo 2016 (ECE), is scheduled for Nov. 15-16, 2016 with access to the Exhibit Hall both days at Chicago’s Navy Pier. To reserve exhibit space, contact Jeanne Philips at (770) 817-5903 or

You can follow CCE on Twitter (@CorpCommExpo) and on Facebook ( For all CCE 2016 updates, use #2016CCE.

About CCE

CorpComm Expo (CCE) will be held at Navy Pier in Chicago. CCE is the world’s first and only conference and trade show exclusively dedicated to technologies that specifically serve the needs of corporate professionals. Professional end user attendance will include C-level and middle management professionals in Corporate Communications Marketing, HR, IT, Administration, Construction & Planning, Business Services, and others with oversight for internal digital communications technologies.

Guiding the development of the educational programs for this conference are industry professionals on CCE’s Advisory Board from organizations such as:, Darden Restaurants, Eastman Chemical, Farmers Insurance, FedEx, Georgia Aquarium, Microsoft, Mohawk Industries, Monsanto, New York Transit Authority, Sodexo and Wells Fargo.

CorpComm Expo and EduComm Expo are produced and presented by Exponation, LLC, the same show management team that has successfully produced Digital Signage Expo (DSE) since 2004 and in fewer than a dozen years has grown that event to be the premiere industry trade show in its category in the world. DSE hosts over 4,000 attendees from the US and 70 countries worldwide. During that period DSE has been recognized on four distinct occasions as one of the “Fastest 50” growing trade shows in North America.


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