Finn has been appointed by SIS Digital, a leading provider of LED and LCD digital screens in the UK, to deliver a PR and communications campaign to support its plans for rapid growth in the UK and internationally.
The campaign will focus on SIS Digital’s role as leader of a Digital Screen Revolution that is coming to the UK and internationally as businesses of all types rapidly adopt the usage of digital screens. Finn’s specialist Media team will deliver activity to educate businesses on how digital screens can enhance the customer experience to increase sales and open up revenue streams through third party advertising.
Established in 2009, SIS Digital has steel and digital screen manufacturing operations in Britain and China and provides a full turnkey solution – design, manufacture, installation, content management and maintenance – in the UK, across Europe and around the world. The company has delivered digital screen solutions for a wide range of clients, including Transport for London (TfL), Audi, M&M sweets, Harry Ramsden, Clear Channel, Outdoor Plus and Buckingham Palace. It is the company behind the build and installation of almost 70% of all large format digital roadside screens in the UK.
Chris Keenan,Group chief operating officer, SIS Digital said: “Finn will help decision makers in businesses understand the exciting new opportunities digital screens present and how we can provide a high quality bespoke solution that meets their needs. Finn’s team have a specialist understanding of how digital screen technology can change the ways businesses communicate to audiences and drive revenue.”
Matt Bourn, Partner and Director London, Finn, said: “SIS Digital is an entrepreneurial business with a strategic ambition to change the way businesses use digital screens in the UK and internationally. It’s hugely exciting to be working with a British manufacturing and technology success story that has the capabilities to answer the digital screen needs of any business, large or small.”
In April 2017, Finn launched its ‘Reinvent PR’ campaign which has used digital screen advertising to help build a positive profile for PR as a discipline and help it to take a lead role in the marketing conversation.