Firefly Donates Advertising Inventory for Nationwide COVID-19 Information Campaign

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Firefly COVID-19 pic

San Francisco, CALIF. – Mar. 17, 2020Firefly today announced it will be leveraging its vehicle-mounted displays to help provide public health messaging around COVID-19 to residents of all cities in which it operates. Utilizing its street-level digital media network, Firefly will be able to provide updated information in real-time thanks to its block-by-block geolocation technology.

 With the constantly changing situation presented by COVID-19, which the WHO has declared a global pandemic, it’s essential that Americans have the latest information on the disease. 

“Times like these require everyone to work together and contribute what they can to ensure the health and safety of our communities,” noted Kaan Gunay, co-founder and CEO of Firefly. “We are proud to be able to support our community’s safety by sharing important information about COVID-19 through our network.”

Recognized for its work with such brands Puma, Brex and HotelTonight, and named a 2019’s winner of TIME’s Best Inventions, Firefly powers the next generation of advertising technology inspired by the value of community-centric effort. The company works directly with for-hire drivers, installing its proprietary displays atop their vehicles and serving geo-targeted, programmable out-of-home advertising on the screens.

The displays concurrently boost income for drivers nationwide, who earn up to an additional 15 percent more per month without driving additional hours, enabling greater flexibility and financial stability. Additionally, Firefly dedicates a minimum of 10 percent of its ad space to community organizations, nonprofits, and social causes through its City Partners Program at no cost.
About Firefly

Firefly is the street-level digital media network that connects audiences with dynamic media on taxis and rideshare vehicles. The company works with taxi companies and rideshare drivers to install its proprietary advertising displays atop their vehicles. These proprietary screens deliver dynamic content based on location-based, WiFi-enabled triggers. Firefly provides an additional revenue stream to maximize drive time and empowers brands to efficiently engage consumers across our nation’s busiest cities, including San Francisco, Los Angeles, New York City, Dallas, Chicago, Miami, Austin, and Las Vegas.
Founded by Kaan Gunay (CEO) and Onur Kardesler (CTO), Firefly is headquartered in San Francisco, with offices in New York City, Los Angeles, Chicago, Dallas and Istanbul. To learn more: visit fireflyon.com.

 

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