First Media’s Food and Life Hacking Videos will Sweeten the Commute for Over 13 Million Working Professionals in North America Starting this Summer


Los Angeles, CA — June 12, 2019 — Captivate, a content platform known for streaming brand-safe and trusted content to nearly 12,000 screens in office elevators and lobbies in North America, is looking to sweeten the commute for the 13 million working professionals. This Summer, it will start serving food and lifestyle hacks from First Media’s So Yummy and Blossom — two social media brands with over 110 followers viewers worldwide. Online So Yummy and Blossom fans generate 1.5 billion video views and 50+ million engagements each month. Its videos receive over 30 million views each, on average. As part of the deal, Captivate will also syndicate articles from So Yummy and Blossom’s dotcom sites, in addition to video.

“As people spend more time at the office, they rely on Captivate to keep them connected to the world outside of their office,” said Kate Scanlan, Content Director at Captivate. “Not only with news and information, but also entertainment content that serves as a welcomed break in their workday. We’re excited to partner with First Media and add So Yummy and Blossom to our content mix.”

First Media’s brands are the highest viewed and shared on social for good reason — each video delivers surprising and inspiring ways to make ordinary items extraordinary. Blossom’s video titled “Get clever with your clutter…and these 7 organization hacks!”, for example, has held the record for most shared video of all time on Facebook since 2017*.

“We see this deal as a great opportunity to not only inspire millions of executives every day but to also showcase our brand-safe and highly engaging content amongst our peers and partners in the U.S.,” said First Media CEO Guy Oranim. “And our quick short-form videos are perfect for passing the moments during the workday commute — from lobby to elevator to boardroom.”

First Media’s social brands live on most social media platforms including Facebook, YouTube, Instagram, Snap and Tik Tok. Some of its clients and partners include Walmart, Unilever’s Breyers, Dunkin’, Sony, Pepsi, ABC and Facebook’s Portal.

*Source: Tubular Labs

ABOUT FIRST MEDIA: First Media is dedicated to inspiring the do-it-all millennial woman with four media properties focused on clever ways to live better. Its growing communities of 115 million fans worldwide play with their food with So Yummy, life hack with Blossom, make beauty a breeze with Blusher and watch baby blossom on BabyFirst. Online, fans generate 1.5 billion views and 50+ million engagements each month. Its high-quality, highly shareable content makes First Media social brands #1 in views and shares per video**. In 2017 and 2018, First Media branded campaigns ranked first on Facebook as the best performing sponsored videos out of more than 150k campaigns on the platform. In 2018, four of its videos for Wal-Mart ranked in the Top 20 on Facebook. First Media’s clients include Walmart, Unilever’s Breyers, Dunkin’, Sony, FinishLine, ABC and Facebook’s Portal. BabyFirst, First Media’s linear TV channel, is available in 60+ million homes on cable and satellite television and on OTT platforms like Apple TV, Amazon Prime, Roku and more. The company is headquartered in Los Angeles and has seen exponential year-to-year growth since its launch in 2006. For more information, visit **Tubular Labs

ABOUT CAPTIVATE: Known for its vast network of nearly 12,000 elevator displays located in 1,600 premier office buildings across North America, Captivate connects advertisers with 13 million unique monthly viewers through creative, research-driven and Nielsen-measured advertising and marketing programs. By engaging its viewers with timely news and actionable information that helps balance the personal and professional demands of the workday, Captivate provides advertisers with a highly desirable and difficult-to-reach audience of affluent and influential business professionals. Founded in 1997, Captivate is owned by Generation Partners and TEGNA. For more information, please visit


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